I posted this some time ago, but not before the new scanner made it better.
This had to be one of the very last advertisements from Company-Owned Studebaker of Indianapolis before it was sold to a group of "investors" who used it to lose money under the name Meridian Motors for a year or so while Studebaker's Automobile Division finished dying.
The $1,629 advertised cars had to be leftover Challengers from South Bend production after South Bend shut down.
I ran into an older gentleman some time ago who claimed to have written this ad when he was Sales Manager at Studebaker of Indianapolis, but I do not remember his name. He said that when the Meridian Motors "investors" bought Studebaker of Indianapolis, they were paying just under $1,300 apiece wholesale for however many leftover 64S-F2s (Challenger Six 2-doors) they wanted to buy from South Bend storage lots, that Studebaker was so hyper about getting South Bend-built cars out of South Bend.
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I wouldn't get too excited about that price, I'll bet they even tacked on $30+ for freight...and who knows how much for "prep!"
Too, the 64S-F2 was the only 1964 Studebaker on which undercoating was not a delete option, so they could have hit you for undercoating unless it was specificed and priced out as a separate option at extra cost on the window sticker. BP
(I'm ignoring the ad's "Daytona discrepancy" so Gary Lindstrom will have something on which to comment...)
This had to be one of the very last advertisements from Company-Owned Studebaker of Indianapolis before it was sold to a group of "investors" who used it to lose money under the name Meridian Motors for a year or so while Studebaker's Automobile Division finished dying.
The $1,629 advertised cars had to be leftover Challengers from South Bend production after South Bend shut down.
I ran into an older gentleman some time ago who claimed to have written this ad when he was Sales Manager at Studebaker of Indianapolis, but I do not remember his name. He said that when the Meridian Motors "investors" bought Studebaker of Indianapolis, they were paying just under $1,300 apiece wholesale for however many leftover 64S-F2s (Challenger Six 2-doors) they wanted to buy from South Bend storage lots, that Studebaker was so hyper about getting South Bend-built cars out of South Bend.
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I wouldn't get too excited about that price, I'll bet they even tacked on $30+ for freight...and who knows how much for "prep!"
Too, the 64S-F2 was the only 1964 Studebaker on which undercoating was not a delete option, so they could have hit you for undercoating unless it was specificed and priced out as a separate option at extra cost on the window sticker. BP
(I'm ignoring the ad's "Daytona discrepancy" so Gary Lindstrom will have something on which to comment...)
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