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Closing 'em Out: $1,629 Brand New!

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  • Bordeaux Daytona
    replied
    That's cool Bob! Thanks for posting those and the first ad too.

    Leave a comment:


  • BobPalma
    replied
    Originally posted by Bordeaux Daytona View Post
    Ok, thanks Bob!
    You're welcome, John.

    Back then, sheets of clip art were almost always black and white.

    Here's a sheet for 1964, from which came that Daytona hardtop clip widely used:



    And a 1965 sheet:



    BP

    Leave a comment:


  • Bordeaux Daytona
    replied
    Originally posted by BobPalma View Post
    Those are generally called clip art, John, or were at one time. BP
    Ok, thanks Bob!

    Leave a comment:


  • BobPalma
    replied
    Originally posted by Bordeaux Daytona View Post
    I bought a wooden pencil case off of ebay a couple of years or more ago. It has the same Daytona picture on it. Now I know where it came from. I'll bet that Daytona picture is in the big book of pictures (I'm not sure what the proper name is) that they would supply to dealers for ads. I bought what I thought was a 64 book a few years back but it turned out it had mostly 63's in it.
    Those are generally called clip art, John, or were at one time. BP

    Leave a comment:


  • BRUCESTUDE
    replied
    Real cool ad! Thanks for sharing! I miss the days when, as a teenager, I could look in the Seattle Times classified under "Studebaker" for good used cars at reasonable prices (not that I couold afford anything...).

    Leave a comment:


  • Bordeaux Daytona
    replied
    I bought a wooden pencil case off of ebay a couple of years or more ago. It has the same Daytona picture on it. Now I know where it came from. I'll bet that Daytona picture is in the big book of pictures (I'm not sure what the proper name is) that they would supply to dealers for ads. I bought what I thought was a 64 book a few years back but it turned out it had mostly 63's in it.

    Leave a comment:


  • BobPalma
    replied
    Originally posted by AnAvanti4Bob View Post
    Howdy All - Bob, thanks for the very interesting information and insight into the last years of Studebaker. I did note that Avanti prices were not on the 1964 price list: glaring omission or a portend for the future of the corporation and Avanti? Especially curious as the GT Hawk was listed. Any idea why there is no Avanti pricing or is there another list? Curious minds....Bob
    Good point, Bob; I hadn't noticed that.

    No particular reason I can think of why Avanti prices were omitted. Perhaps they were unchanged? BP

    Leave a comment:


  • AnAvanti4Bob
    replied
    Howdy All - Bob, thanks for the very interesting information and insight into the last years of Studebaker. I did note that Avanti prices were not on the 1964 price list: glaring omission or a portend for the future of the corporation and Avanti? Especially curious as the GT Hawk was listed. Any idea why there is no Avanti pricing or is there another list? Curious minds....Bob

    Leave a comment:


  • PackardV8
    replied
    FWIW, that $1629 is equal to $12,058.70 in today's mini-dollars.

    Another FWIW, the lowest current MSRP of which I'm aware is the 2012 Nissan Versa at $10990.


    jack vines

    Leave a comment:


  • Mr. Bill
    replied
    Thanks, Mr. L., I was just curious as to what the actual production cost might be.


    Bill Sapp
    Hamlet, NC

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  • studegary
    replied
    Originally posted by Mr. Bill View Post
    Mr. Palma: All things considered, just how much did it cost South Bend to produce a new '64 Challenger Six 2-door (64S-F2) ?


    Bill Sapp
    Hamlet, NC
    Not Bob P., but my guess is $1248.

    Leave a comment:


  • BobPalma
    replied
    Originally posted by Mr. Bill View Post
    Mr. Palma: All things considered, just how much did it cost South Bend to produce a new '64 Challenger Six 2-door (64S-F2)? Bill Sapp Hamlet, NC
    'Good question, Bill, and one for which I have no certain answer.

    If someone knows how much they were supposed to make on a given car, I guess you figure it backwards from the figures issued on Studebaker Sales Letter #178, dated September 21, 1963:

    Leave a comment:


  • BobPalma
    replied
    Originally posted by warrlaw1 View Post
    I'm getting a kick out of the ad layout. Once upon a time, the local ad salesmen did a layout (as opposed to national ads which were done by the pros) and then sent it to the composing room for insertion in the next edition. They used art services and rubber glued everything (like the guy's picture) to the layout before it went to the compositor who did the type. If a salesman showed promise, they would invest in him or her and send them to courses, which would have made them so much more effective. They were taught to incorporate an "armiture" that would lead the eye through the copy, use fewer copy starts and use "white space" to enhance and emphasize certain elements of the layout. But if you just started, the more line space you sold, the happier the publisher was. This guy, sold the ad, did the layout and did a lot of things right, probably by intuition, without ever being trained. If the customer was happy, so be it. Neat stuff, Bob. Memory lane!
    That's an interesting analysis, Dave; thanks.

    The ad does say it's "A Once-in-a-Lifetime Event!" I guess that part of it is exactly right. BP

    Leave a comment:


  • Mr. Bill
    replied
    Mr. Palma: All things considered, just how much did it cost South Bend to produce a new '64 Challenger Six 2-door (64S-F2) ?


    Bill Sapp
    Hamlet, NC

    Leave a comment:


  • warrlaw1
    replied
    I'm getting a kick out of the ad layout. Once upon a time, the local ad salesmen did a layout (as opposed to national ads which were done by the pros) and then sent it to the composing room for insertion in the next edition. They used art services and rubber glued everything (like the guy's picture) to the layout before it went to the compositor who did the type. If a salesman showed promise, they would invest in him or her and send them to courses, which would have made them so much more effective. They were taught to incorporate an "armiture" that would lead the eye through the copy, use fewer copy starts and use "white space" to enhance and emphasize certain elements of the layout. But if you just started, the more line space you sold, the happier the publisher was. This guy, sold the ad, did the layout and did a lot of things right, probably by intuition, without ever being trained. If the customer was happy, so be it. Neat stuff, Bob. Memory lane!

    Leave a comment:

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