This Sunday's (June 17) will feature three feature articles on the Avanti and Raymond Loewy, in commemoration of the automobile's 50th anniversary.
They are all posted now on the newspaper's website and offer text and commentary from Studebaker National Museum archivist Andrew Beckman and AOAI president John Hull.


A Classic From Loewy's Portfolio
New York Times

The Avanti's origins are wrapped in legend, thanks to one of the greatest
sources of legends in the world of design, Raymond Loewy. The work of
Loewy, ...
The Avanti was one of those rare cars whose design seemed to arrive fully formed — and without precedent. The legend of the car and the man credited with the design, Raymond Loewy, is both dramatic and true.


...

From Savior to Orphan
New York Times

Raymond Loewy, the celebrated industrial designer, directed the development
of its extraterrestrial styling. Even so, the Avanti has not appreciated in

The Studebaker Avanti was a striking design introduced 50 years ago in an attempt to save the company. Studebaker was gone just a few years later, but the car lived on.


...


A Maker's Beloved Designs
New York Times

STUDEBAKER hired Raymond Loewy in 1936, who then brought in top talent like
Virgil Exner from Pontiac and later, Gordon Buehrig, a designer for Auburn,

Studebaker hired Raymond Loewy in 1936, who then brought in other talent like Virgil Exner from Pontiac and later, Gordon Buehrig, a designer for Auburn, Cord and Duesenburg, and the promising Robert Bourke.