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Avanti & Loewy in the N.Y. Times

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  • Avanti & Loewy in the N.Y. Times

    This Sunday's (June 17) will feature three feature articles on the Avanti and Raymond Loewy, in commemoration of the automobile's 50th anniversary.
    They are all posted now on the newspaper's website and offer text and commentary from Studebaker National Museum archivist Andrew Beckman and AOAI president John Hull.

    A Classic From Loewy's Portfolio
    New York Times

    The Avanti's origins are wrapped in legend, thanks to one of the greatest
    sources of legends in the world of design, Raymond Loewy. The work of
    Loewy, ...


    From Savior to Orphan
    New York Times

    Raymond Loewy, the celebrated industrial designer, directed the development
    of its extraterrestrial styling. Even so, the Avanti has not appreciated in


    A Maker's Beloved Designs
    New York Times

    STUDEBAKER hired Raymond Loewy in 1936, who then brought in top talent like
    Virgil Exner from Pontiac and later, Gordon Buehrig, a designer for Auburn,
    Lew Schucart
    Editor, Avanti Magazine