What we are witnessing is yet another death of an American Icon that fell into the trap of following popular, conventional wisdoms of the day as it moved through time. As others have mentioned or discussed, the Sears Catalog business of the 60's and 70's should have morphed into something that looks like Amazon today (and I'd rather buy from Sears than Jeff Bezos, believe me. I've only used Amazon a few times!)
Conventional wisdom 15-20 years ago was that big box stores had obliterated catalog. Now, the Internet has rewritten the rules on retail, and it looks more like catalog than anything else. Sears is much like International Harvester. If the Scout could have held on a few more years, it could have filled the SUV craze that started a few years after the Fort Wayne plant that built it closed. Making the types of decisions that stranded these Icons comes from a business environment that changes instantly. Why it's so crucial to differentiate a fad from a trend. The difference can be deadly, even for well established companies.
Conventional wisdom 15-20 years ago was that big box stores had obliterated catalog. Now, the Internet has rewritten the rules on retail, and it looks more like catalog than anything else. Sears is much like International Harvester. If the Scout could have held on a few more years, it could have filled the SUV craze that started a few years after the Fort Wayne plant that built it closed. Making the types of decisions that stranded these Icons comes from a business environment that changes instantly. Why it's so crucial to differentiate a fad from a trend. The difference can be deadly, even for well established companies.
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