Don't know if this was posted before. My neighbor spotted this and gave it to me.
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1936 Dictator
1950 Champion Regal 4 dr parts car
1953 Commander Regal HT
1953 2R5 Pickup
1947 M16 Truck
1960 Lark VIII Convertible
1960 Champ 5E7 step side short box
1962 Champ 7E5 no box
1962 GT Hawk
1963 Lark VI 4 dr
1963 GT Hawk R2
1964 Daytona Convertible
1964 Commander Wagonaire
“America will never be destroyed from the outside. If we falter and lose our freedoms, it will be because we destroyed ourselves.” ~ Abraham Lincoln -
Continued
1936 Dictator
1950 Champion Regal 4 dr parts car
1953 Commander Regal HT
1953 2R5 Pickup
1947 M16 Truck
1960 Lark VIII Convertible
1960 Champ 5E7 step side short box
1962 Champ 7E5 no box
1962 GT Hawk
1963 Lark VI 4 dr
1963 GT Hawk R2
1964 Daytona Convertible
1964 Commander Wagonaire
“America will never be destroyed from the outside. If we falter and lose our freedoms, it will be because we destroyed ourselves.” ~ Abraham Lincoln -
If anyone wants one of those I have several extras. $10.00 plus postage.Richard Quinn
Editor emeritus: Antique Studebaker ReviewComment
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RIchard, PM sentJamie McLeod
Hope Mills, NC
1963 Lark "Ugly Betty"
1958 Commander "Christine"
1964 Wagonaire "Louise"
1955 Commander Sedan
1964 Champ
1960 LarkComment
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Richard, what did that insert represent?Originally posted by Studebaker Wheel View Post
I'm not sure, was it either the first use of rotogravure newspaper color, or the first insert, or something?
'Seems like it was a unique "first" in some way, IIRC, but I can't remember what it was.
BP
We've got to quit saying, "How stupid can you be?" Too many people are taking it as a challenge. 
G. K. Chesterton: This triangle of truisms, of father, mother, and child, cannot be destroyed; it can only destroy those civilizations which disregard it.Comment
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Richard,Originally posted by Studebaker Wheel View Post
I would love to have one. PM me to arrange payment.Ed Sallia
Dundee, OR
Sol Lucet OmnibusComment
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It was the first Car Corp. Ad INSERT to be in ALL major City Sunday Newspapers. I have one from the Los Angeles Times.
As you can see, it is a FULL Line Ad including Mercedes Benz.StudeRich
Second Generation Stude Driver,
Proud '54 Starliner Owner
SDC Member Since 1967Comment
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Actually this 8 page partial color roto catalog was a Sunday supplement within a supplement. It was included within pages of The American Weekly a popular Sunday addition. In all it was circulated to 60 million readers in 40 different major markets. I have copies from the New York Times and The Chicago TribuneRichard Quinn
Editor emeritus: Antique Studebaker ReviewComment
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I am interested.Ed Sallia
Dundee, OR
Sol Lucet OmnibusComment
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Richard, I also would like one of those inserts, please PM me, as to how to arrange for it, Thanks,
MCComment
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Hi Richard, Is there a similar copy covering the 1957 models? Interested in the 1957 Packard line, surprise.
sigpic1957 Packard Clipper Country Sedan
"There's nothing stronger than the heart of a volunteer"
Lt. Col. Jimmy Doolittle
"I have a great memory for forgetting things" Number 1 son, Lee ChanComment
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The postage would be $4.00 for a total of $14.00. Have about a dozen I believe. Email me at rtq11 at aol dot com for further information.Richard Quinn
Editor emeritus: Antique Studebaker ReviewComment
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RICHARD ,
I realise that at the time , this form of advertising was quite unique ,
so did it have any affect on Sales of Cars . I have a 'Chicago' and 'New York'
copy of the advert and they are dated 8th December 1957 . My understanding
is that the 1958 Studebaker Line plus the new Packard Hawk were released on
15th October 1957 and the rest of the Packard line were released on the 11th
January 1958 . It makes me wonder a bit about the 'timing' of the advertisement.
Do you have any thoughts about this . I mean with the new '58 Studebaker's
already on showroom floors for nearly two months ( and probably not selling at
all well ) , was this a desperate bid to increase awareness of Studebaker Packard
products at a time when a lot of industry pundits thought that the Company was
going out of business . I did talk with a Head Salesman of a Dealership at the time
and he said that they had a lot of " FUN " trying to move the Mercedes & Packards.
CRUISERComment
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