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Dr. Pepper 1966 Excalibur SS Contest Commercial
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As I recall, it was 1977 when they went mainstream, and they were giving away a mint, unrestored 1958 Cadillac Coupe DeVille. It was called the "Most Original Sweepstakes" and that was the first prize.Originally posted by 62champ View PostI wonder if Dr. Pepper was still pretty regional back in the mid-60's... I bet the people who won the electric typewriters were thrilled...
Craig
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By the mid 60s they were trying to go nationwide, I recall Dr Pepper ads on American bandstand and in the glossy magazines (Life, Look, etc) of the day.Originally posted by 62champ View PostI wonder if Dr. Pepper was still pretty regional back in the mid-60's......
Based on nothing but those memories, I'd suggest in the early 60s they were regional.
It's said that after WWII, still small Dallas only had two major firms HQ'd there...Dr. Pepper and Lays Potato Chips. Sounds like a good snack.
63 Avanti R1 2788
1914 Stutz Bearcat
(George Barris replica)
Washington State
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Anyone interested in some Studebaker SS/Mercebaker/Ecalibur SS literature? I have a 1964 Road & Track road test article, a 1969 Factory Sales Brochure, a 69 Factory Color Chart, 2- 1969 Factory Post Cards, and a 20 page Collectible Automobile Article. $40.00 for all plus postage, or I can bring to York Swap Meet.
JimI was STUDEBAKER, when STUDEBAKER wasn't "KOOL".
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