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I didn't know that...

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  • I didn't know that...

    While reading the new issue of Road & Track, I noticed an ad for Armour All with the slogan "The Racers Edge", which of course used to be STP's slogan.

    A quick look at the fine print shows "Armour All/STP" corp.

    I didn't know that.
    Is this new or is it just me that hasn't paid any attention to it until I bought a Studebaker?

    63 Avanti R1 2788
    1914 Stutz Bearcat
    (George Barris replica)

    Washington State

  • #2
    I did'nt know that STP stands for Studebaker Tested Product till I logged into this forum.

    Lotsa Larks!
    K.I.S.S. Keep It Simple Studebaker!
    Ron Smith
    Home of the famous Mr. Ed!
    K.I.S.S. Keep It Simple Studebaker!
    Ron Smith
    Where the heck is Fawn Lodge, CA?


    • #3
      It dosen't.
      It stands for"scientifically tested product.


      • #4
        My recollection is "Scientifically Treated Petroleum".
        Skip Lackie


        • #5
          The S in STP, AFAIK, never stood for Studebaker. IIRC, STP did have different meanings at different periods. I believe that both Skip and Transtar56 are correct, with Skip's answer being the earlier meaning. I believe that STP was originally a German company. I am only going on memory. I guess that someone could look all of this up if they are interested.

          Gary L.
          1954 Commander Starliner (restomod)
          1959 DeLuxe pickup (restomod)
          Gary L.
          Wappinger, NY

          SDC member since 1968
          Studebaker enthusiast much longer


          • #6
            Stop That Piston

            Frank Starr


            • #7
              Ya, vell it schtands for: Superische Thickkellagg Petrozellageum! It vass designed to use in der Schtuetebakker enginess after dey surpassed da 300,000 kilometer Mark. Ya?[]


              • #8
                They have a website - for those interested.