What Language is This Lark Ad in?

[Carl Purdy]

7G-Q1 49 2R12 10G-F5 56B-D4 56B-F2

http://ozarktrails.tripod.com/

[Guest]

french

[Eugene]

French I think.. That is my guess.

[gordr]

C'est Francais, bien sur.

Gord Richmond, within Weasel range of the Alberta Badlands

[Milaca]

Would this have been for the market in France or Canada?


Brent's rootbeer racer.
MN iron ore...it does your body good.

[8E45E]

quote:Originally posted by Milaca

Would this have been for the market in France or Canada?

Canadian, I would say. The door opening is referenced as "44 pouces", which means '44 inches'. Canada was not on the metric system then, where France always was. A French market ad would most likely be in cm or mm.

Craig

[monomaniac]

Probably for the automotive market in France and/or Belgium or even parts of Africa. In Canada it would have applied only in La Belle Province.

[monomaniac]

Craig has a point. If the ad was strictly for Quebec measurements in inches at the time would have been correct. Pretty good detecting, Craig!

[tluz]

There's also a reference to 750 million "milles" (miles) instead of "kilometres." Canook fer sure, eh?

[Sdude]

looks like GREEK to me........

Jon Stalnaker
Editor, Hawk Talks
Karel Staple Chapter SDC

[JBOYLE]

Is there an English version of the ad?
Just wondering if (to save money) Studebaker's ad agency just didn't tranlate the ad into French as opposed to designing an entirely new ad just for Quebec.

63 Avanti R1 2788
1914 Stutz Bearcat
(George Barris replica)

Washington State

[JGK 940]

quote:Originally posted by JBOYLE

Is there an English version of the ad?
Just wondering if (to save money) Studebaker's ad agency just didn't translate the ad into French as opposed to designing an entirely new ad just for Quebec.

You may be right, John, since I can clearly remember the English language version of this one (which I can't find right now) saying exactly the same things about The New Lark Hardtop's style ("open, like a convertible, but fully enclosed against the cold during winter") and the fact it seats six! (many thanks again to aldenjewell @ Flickr):



On the other hand, I also recall Studebaker doing more than a little bit of targeted advertising around that time... including this subtly distinctive spot in the January, 1960 issue of Ebony Magazine, courtesy of vieilles annonces @ Flickr:


Just noticed, too: both these ads have the "proven by 750 million miles of owner use" tagline...

(edit: link correction)

Keoni Dibelka / HiloFoto
In Hawai'i; on Hawai'i; on the Windward Side
If da salt air never chew 'em up bumbye da lava will...

[Chris_Dresbach]

French

Chris Dresbach