9G-C3 SOCIAL information wanted

[AndyandJo]

Got the build sheet from the museum for my 1950 Champion Starlite Coupe. The Model number states its a 9G-C3 SOCIAL. Anyone have any info on what the SOCIAL means?

[RadioRoy]

Studebaker used code words to offset the cost of telegram services that charged per word.

Those definitions are in the font of the chassis and body parts parts catalogs, but I could not find "social."

[6hk71400]

Roy, I was typing my reply during the time you were posting. Great minds think alike

[6hk71400]

Welcome to the forum! You will find this is a great resource for helping with the enjoyment of your Studebaker.

I am recalling from years ago articles in Turning Wheels that shipping information was sent by telegram to dealers during the 30's 40's and 50's. Since telegrams charged by word, Studebaker to save on cost and assigned code words for models on arriving cars. The model code would change from year to year.

In the article there was a list published of the code words for the particular years models. I don't recall when the practice was discontinued. Some other Studebaker historians will be able to correct my information and provide other information.

My 1941 Commander Skyway Landcruiser did not have have any other designation after the model number =11A-B7. My 1957 Golden Hawk did not have that either. With my 41 production order there was an additional Production Order Information Sheet. I have copied the information on my sheet.

Why does my production order say "badge" or "convoy" after the model designation?
When most Studebakers were built, telegraph communication was still in regular use. These words were telegraph code for the specific model listed on the production order. 1950 for example, "Badge" represented a Regal Deluxe Champion Coupe with overdrive. The code words changed year to year, and do not contain any additional information beyond what is listed on the production order.

Hope this helps

Bob Miles
Benson AZ

[Skip Lackie]

Actually, Western Union charged by the individual character, so short words that were still recognizable if there was a typographical error were used. As Bob noted, the ones used for vehicle models changed every year, and therefore are not listed in the multi-year parts books. The more universal ones related to shipping instructions and other info are listed in the front of the parts books.

[Dwain G.]

'Social' describes a Champion Deluxe 5-passenger coupe with overdrive transmission.

[Hallabutt]

The code shows a coupe with the lowest available trim code (cheapest). Some people seem to put a great deal more emphasis on trim level then most of us do. Things get changed after 70 years. Today condition and originality trump everything for me. We would love to see some pictures.