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An infamous Studebaker day - 58 years ago

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  • An infamous Studebaker day - 58 years ago

    Stu Chapman asked me to write a note for him (unfortunately his sight is not what it recently was, and using the computer has become impractical).

    He is thinking about a dark day in Studebaker history - the December 9th, 1963 announcement that the corporation was intending to shut down manufacturing and assembly operations at it's hometown plant in South Bend in it's home state of Indiana. Stu had just been with the company (in Hamilton) for only about 3 months and all of a sudden the product line would be shorn of the elegant Hawk (a good product for the up-and-coming personal luxury car sales category) and the Avanti (Studebaker's then-famous "flagship" youthful performance car) and trucks (a profitable product line that had long set Studebaker apart from other independent auto makers). He had just attended the funeral of the Mercedes-Benz of Canada General Manager who died in an airline crash outside of Montreal, and sales were at a low ebb, thanks to the assassination of JFK, barely two weeks before. What else could go wrong? Well, a close associate and one of his bosses, the Director of Advertising and Public Relations, Paul Durish, was soon to resign (with the agreement of Studebaker of Canada President Gordon Grundy!) and Stu was promoted to take his place!

    Whew! What a ride! But he certainly doesn't regret having signed on ( the dynamic Sherwood Egbert was still in charge in South Bend in late summer of '63) to employment at what we now know was a company whose largest division was very soon to be scuttled by it's own management (after Egbert had to resign) !

    Studebaker's history is surely fascinating and still unfolding to a degree. Stu was and is part of it, and has it has remained a large and rewarding part of his life! He also remains a remarkable source of knowledge on the subject, of course, and welcomes any calls from those who are also fascinated with our favorite subject. In fact, he asked to include his phone number : 1-905-912-5312. He'd love to hear from you!
    Last edited by STEWDI; 12-10-2021, 11:01 AM. Reason: accuracy
    Roger Hill


    60 Lark Vlll, hardtop, black/red, Power Kit, 3 spd. - "Juliette"
    61 Champ Deluxe, 6, black/red, o/d, long box. - "Jeri"
    Junior Wagon - "Junior"

    "In the end, dear undertaker,
    Ride me in a Studebaker"

  • #2
    We do miss his visits to see his son & daughter-in-law in Alberta.

    On a few occasions, he has joined some of our local chapter members for lunch on Sunday, and it was a privilege to hear some of his memories working at the Hamilton plant.

    Craig

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    • #3
      Mark: Is Stu still able to read greetings sent to him via e-mail if the sender takes the time to send the message in large type? BP

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      • #4
        Stu. How much time did you end up spending in South Bend? Did you get to know any of the engineering staff?

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        • #5
          Craig: He misses going out west and seeing you guys. Darn covid - he of course hasn't see his son for quite a while now.

          Bob: He has double vision with the glaucoma, so large print, while slightly better, is still a problem.

          Nelson: His time in South Bend was limited, but he did get to know E. T. Reynolds, Ed Jr.'s dad. l'm thinking that Ed Sr. would have some thots about a Studebaker needing to be prepped for rally driving and Stu was into that at Studebaker of Canada. He was most familiar with Harm Arnold, the engineer that was "assigned" to the Hamilton operations when South Bend assembly was no more. Stu and Mr. Arnold spent a lot of time together as the '66 models were being planned.
          Roger Hill


          60 Lark Vlll, hardtop, black/red, Power Kit, 3 spd. - "Juliette"
          61 Champ Deluxe, 6, black/red, o/d, long box. - "Jeri"
          Junior Wagon - "Junior"

          "In the end, dear undertaker,
          Ride me in a Studebaker"

          Comment

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