Newest of the new in "hard-top" smartness!

[BobWaitz]

[poweroptions]

Beware of the dwarf behind the wheel.

[tsenecal]

Thanks for another cool ad, Bob. Yes, the driver does look a little small. I noticed that the car has four "bumperettes". I wonder if two were standard equipment, and two maybe as added accessories?

[6hk71400]

In looking at the advertisement for the 1953 Coupes and Hardtops, in my humble opinion think that Newest of the New "Hard-top" smartness would have been better used for the 1953 models. Breezy new for 52 is catchy. I don't think that the "New American Car with the European look was as successful. Yet we cannot go back in time, all we can do is go ahead with keeping our cars in the public eye and recall the times in which they were built.

Thanks again Bob for the ads.

Bob Miles
Sherman, set the way back machine for 1952
Right Mr Peabody

[BRUCESTUDE]

The ‘52 had the 4 bumper guards standard, otherwise the bumpers were exactly the same as ‘51s. And yes, that dwarf driver was obviously a bad photo retouch!

[skyway]

I think the dwarf is not behind the wheel, but rather a disabled person in a wheelchair admiring the car.
Including a disabled person in a main stream ad; Studebaker once again ahead of its time!

[poweroptions]

I think the dwarf is not behind the wheel, but rather a disabled person in a wheelchair admiring the car.
Including a disabled person in a main stream ad; Studebaker once again ahead of its time!

LMAO. several times. And thank you Bob.

[Michidan]

And here all this time I've been showing off my 52 hardtop, without calling it the jet-streamed wonder car.
I won't make that mistake again, it has a new name.

[tsenecal]

And "Jet streamed Wonder car" rolls off the tongue nicely.

[6hk71400]

And "Jet streamed Wonder car" rolls off the tongue nicely.

Endorsed by Roger Ramjet. I wonder if to get extra horsepower you would use a proton energy pill?

Bob Miles
Second childhood with a Studebaker

[Studebaker Wheel]

Looked for a long time to find a '52 Studebaker ad of any kind showing a car white sidewalls. Due to the Korean war production of the white wall tires were curtailed (as they were in 1942). Very few ads or even showroom literature showed cars with them. I have this one and one other.

[Andy R.]

Beware of the dwarf behind the wheel.

Ah yes--this ad, like so many of the 1950s is populated by the tiny people of Madison Ave to make our cars "SO BIG...that's right, who's a BIG car? You are!"
If I bought this car new a few months before the K-body, I'd be somewhat put out (to be polite).

Though I imagine there were a great many people who preferred the "traditional" American styling. My grandmother wanted a '54 coupe, but grandfather insisted on the President State for practicality.

[studegary]

Ah yes--this ad, like so many of the 1950s is populated by the tiny people of Madison Ave to make our cars "SO BIG...that's right, who's a BIG car? You are!"
If I bought this car new a few months before the K-body, I'd be somewhat put out (to be polite).

Though I imagine there were a great many people who preferred the "traditional" American styling. My grandmother wanted a '54 coupe, but grandfather insisted on the President State for practicality.

This 1952 hardtop IS a K body (I know what you are referring to).

[Andy R.]

This 1952 hardtop IS a K body (I know what you are referring to).

Good to know...Studebaker Forum Summer Camp is FUN and eduformational!

[8E45E]

Originally posted by Andy R. View Post
Ah yes--this ad, like so many of the 1950s is populated by the tiny people of Madison Ave to make our cars "SO BIG...that's right, who's a BIG car? You are!"
If I bought this car new a few months before the K-body, I'd be somewhat put out (to be polite).

Though I imagine there were a great many people who preferred the "traditional" American styling. My grandmother wanted a '54 coupe, but grandfather insisted on the President State for practicality.

This 1952 hardtop IS a K body (I know what you are referring to).

The true successor of the 1952 K-body would be the 1958 J-body hardtop in 6-passenger design and concept.

Starting in 1953, the K-body was advertised as a 5-passenger car along with the coupe, although the marketing department took until mid 1955 with the Speedster and 1956 as the Hawk line to sell them based on their sporting intentions.

Craig