Styled by Raymond Loewy*

[BobWaitz]

*The firm, not the individual

[Milaca]

Great looking cars in the ad, every one of them. Very sleek and modern in appearance.
I wonder how Studebaker would have fared had they never redesigned their cars after 1953/54? Continually implement mechanical upgrades over the following years, but leave the bodywork the same. It worked well for Volkswagen for many years.

[Jessie J.]

The car buying majority of the ‘50s and ‘60s voted with their pocketbooks for bigger, longer, heavier, wider and fully bought into the planned obsolescence of dramatic annual styling changes. In this climate, unchanging styling was viewed as falling behind and becoming obsolete, old and undesirable. The unchanging VW beetle became the icon of counterrevolution.

Note “pocketbooks” a advertising term used for generations, now darn well near as obsolete as Studebaker’s.
Lost in the ‘60s, …and loving it.

[Hallabutt]

A manufacturer has to have the buyers before they stick to the product. Studebaker was not a player with the product that they had available. Studebaker was in a niche market from which there was not escape.

[6hk71400]

The main difference I see in advertising then was the use of different colors. Now we are stuck with grey or white or grey blue for most advertisement.

Bob Miles
Green in a Black and White world

[Jessie J.]

I loved the sharp two-toned cars of the 1950s, but it just does doesn't work on todays bloated road kill school of automotive "styling".