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Philadelphia Studebaker Dealer H. L Peterson Dealer Badge

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  • Philadelphia Studebaker Dealer H. L Peterson Dealer Badge

    Hi all,

    This is my first post here and I am a new Studebaker owner! I just bought a 63 Daytona Wagonaire, It runs and drives but does need a lot of work. Some of you that are always looking for Studebakers on the Internet may have come across mine. It is easy to identify since it is missing the "K" in Studebaker on the tailgate. Also missing is ( I believe) a dealer emblem on the tailgate. There are 5 holes along the lower left of the tailgate, prime area for a dealer nameplate. I got the shipping drive -away order for the car from the Studebaker Museum and it shows the dealer as H. L. Peterson on Jenkintown and Beader roads in Jenkintown. Does anyone out there have a picture of the dealer emblem from H. L Peterson? Or better yet a spare emblem to mount on my car? Any help or leads greatly appreciated! Chris1963


  • #2
    Nice looking car! Congratulations. Sorry can’t help you on your dealer tag.

    Mark

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    • #3
      Welcome to the SDC and to the SDC Forum Chris!
      Nice Wagonaire, that looks like the very uncommon Spring Color, P-6326 Seaspray Green.
      Last edited by StudeRich; 09-21-2020, 11:04 PM.
      StudeRich
      Second Generation Stude Driver,
      Proud '54 Starliner Owner

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      • #4
        Thanks Mark and StudeRich. It was originally "Green Mist, P6313? but has been repainted twice in a more patina like color. I think the last one was a cheap job that might polish out. There is not much shine to the finish. It is well equipped with the 259, AT, PS, PB, climatized and an AM-FM white button Avanti Radio. I think the original owner was an employee of a Studebaker dealer (I would assume H. L. Peterson) and is a fairly early body number, 224. Here are a few interior pictures. Anybody out there remember H. L. Peterson Studebaker dealer? There were in Jenkintown from 11/1958 to 5/1965.

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        • #5
          Looks like it is ready for a Christmas Parade, with Santa in the open sliding Roof!

          Click image for larger version

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          StudeRich
          Second Generation Stude Driver,
          Proud '54 Starliner Owner

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          • #6
            The dealer H L Peterson in Jenkintown Pa. is a Chevrolet De That was On York Road in Jenkintown. Chevrolets only ! Under the name of BRYNER CHEVROLET He has since moved the dealership to the north side of Jenkintown at a former Cadillac Dealership. WEB Cadillac. It sounds like Bryner sold the car as a used car as he did have some VERY CHERRY USED CARS !!!!! Let me ask around and see if I can come up with a emblem.I worked at a chevrolet dealer in phila and knew a lot of bryner employee's and went by the dealership everyday. Peterson was the owner for many years. It was one of only a very few new car dealers that had a LARGE INDOOR SHOWROOM for USED CARS. I guess that my info is both good news and also bad news, Bob

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            • #7
              Bryner Chevrolet new address is the fairway Jenkintown Pa.

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              • #8
                Originally posted by Bob Beckert View Post
                The dealer H L Peterson in Jenkintown Pa. is a Chevrolet De That was On York Road in Jenkintown. Chevrolets only ! Under the name of BRYNER CHEVROLET He has since moved the dealership to the north side of Jenkintown at a former Cadillac Dealership. WEB Cadillac. It sounds like Bryner sold the car as a used car as he did have some VERY CHERRY USED CARS !!!!! Let me ask around and see if I can come up with a emblem.I worked at a chevrolet dealer in phila and knew a lot of bryner employee's and went by the dealership everyday. Peterson was the owner for many years. It was one of only a very few new car dealers that had a LARGE INDOOR SHOWROOM for USED CARS. I guess that my info is both good news and also bad news, Bob
                That doesn't jive with the original drive-away from the Studebaker factory indicating H.L. Peterson in Jenkintown as the receiving new car dealer. Perhaps there were two H. L Peterson stores/dealerships.
                Gary L.
                Wappinger, NY

                SDC member since 1968
                Studebaker enthusiast much longer

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                • #9
                  Thanks Bob for your current information on H. L Peterson. I believe he had a Chevrolet dealership later as you mention. However as Gary L. said it is Mr. Peterson's Studebaker store I am interested in. I am posting both the drive away order and the dealer point franchise record here so everyone can see the documentation that the Museum sent me. Again, any help on locating an image (or the real thing!) of the dealer badge for H. L. Peterson Studebaker would be greatly appreciated. The previous owner, a long time SDC member, told me he had bought the car from the family of the original owner who worked for a Studebaker dealer. All comments appreciated!

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                  • #10
                    H.L. Peterson in Jenkintown is listed here: https://studebaker-info.org/Dealers/PAdealers.html
                    -Matt

                    1963 GT Hawk
                    1960 Metropolitan Convertible
                    1972 AMC Javelin/ AMX
                    1956 Cushman Eagle

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                    • #11
                      In checking with another area car guy he states that Peterson had a Oldsmobile dealership at that location. The studebaker location was very small in Jenkintown so the drop off location was at the Olds. lot. I was wrong about the studebaker dealership as Peterson DID HAVE that dealership. He closed it in 1964 and sold the building to aboat location for speed boats. The other Mr.Peterson bought Bryner Chevrolet in 1971 and kept the Bryner name.. Mr. harry hackert was the boat dealer and then in 1967 started a body shop. It was a very small building along with a 2nd. floor for body repairs. I will try for more info for you and even maybe a picture. As far as a dealer name plate goes, WOW maybe something will turn up, Bob

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                      • #12
                        No input on the dealer info... but I love that wagon!
                        1960 Lark VIII Regal Wagon

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                        • #13
                          Hey Bob,

                          Thanks so much for your research and information. I know it is a long shot but there is a lot of Studebaker knowledge out there and I appreciate the background on the dealership and it's history. One more piece of the puzzle in putting a car back together.

                          Cultural Infidel, Thanks for your kind works. There is nothing cooler than a two door wagon. Nothing!

                          Thanks to all for the comments and keep your eyes open for an H. L. Peterson dealer badge to fill in those 5 holes on the back of my Wagonaire!! Chris 1963

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