It is claimed that the earliest was Atran's located at Arbuckle California & recognised as the oldest continuing Dealer starting in 1889 selling horse drawn Studebaker products & continuing on with cars from 1907. I was fortunate in procuring an award item made by Studebaker to Atran's for this achievment in 1952, that being one of the recognised 3" Centennial Medallions inscribed with the Dealer's name & encased in Lucite. Dick Quinn & I have a few between us that were awarded in 1952 to politicians, suppliers, key management & favored friends of Studebaker. Apparently very few survived as in many cases the Lucite material deteriorated under adverse conditions.
I wrote an article in the Feb 2011 Turning Wheels with some photos & the listed names discovered back then. If any of the Forum readers know of any others please pm me with the name on the medallion. The illustrated Lucite here has the name W P Moonan & is an excellent example.
I wrote an article in the Feb 2011 Turning Wheels with some photos & the listed names discovered back then. If any of the Forum readers know of any others please pm me with the name on the medallion. The illustrated Lucite here has the name W P Moonan & is an excellent example.


Comment