I wish I could say that it was Richard Quinn's Excellent 'Lamberti Reports'
that inspired me to delve back into pre-history , but it was not so . If any
of you have a spare room in the house which ends up being the repository
for everything that you don't need straight away , well I was in there looking
for something else and I found the subject Motor Trend issue so I stopped
everything and had a read . It goes to show Magazine lead times as the
closing of Studebaker in South Bend was subject to a long article . Then......
Forecasts Facts and Rumours
Studebaker's Crash Came As No Big Surprise to Detroit . It wasn't only their
heavy financial losses these last two years . People had just stopped buying
Studebaker products . Unsold new cars were piling up in Dealer inventories.
The more adverse publicity that leaked out about Studebaker's trouble the less
people wanted to buy - for fear of being stuck with an orphan . It was a
vicious circle . When it became obvious there was little hope that things
would change in the foreseeable future , there was no choice but to quit
building cars in this country .
Letters to the Editor
A Word Of Reassurance
In some quarters , there seems to be undue wailing at the bar concerning the
future position of Studebaker in the U.S automobile market , based on our
recent decision to transfer manufacturing from South Bend to Hamilton .
It goes without saying that we here at Studebaker are deeply appreciative of
the many fine things you have said about our company and its products over
the years . But right now , we have strong need for some authoritative comment
on the subject of our manufacturing shift to Hamilton , pointing up the fact that
Studebaker automobiles will continue to be sold strongly in the U.S and that
these will be the same Studebakers which we have sold all along . There are
bound to be some doubts on this score amoung Studebaker owners and
motorists who have contemplated buying Studebakers . Anything you can write
or publish to set those doubts to rest will be deeply appreciated .
Bill Dredge
P. R. Director
Studebaker Corp .
Well , apart from the preceeding 'Forecasts Facts and Rumours' , Motor Trend
did not issue a reply to this letter , but I suppose at least they published it and
maybe that was all that they could do . But really , it could have been a much
better letter , couldn't it . !
CRUISER
that inspired me to delve back into pre-history , but it was not so . If any
of you have a spare room in the house which ends up being the repository
for everything that you don't need straight away , well I was in there looking
for something else and I found the subject Motor Trend issue so I stopped
everything and had a read . It goes to show Magazine lead times as the
closing of Studebaker in South Bend was subject to a long article . Then......
Forecasts Facts and Rumours
Studebaker's Crash Came As No Big Surprise to Detroit . It wasn't only their
heavy financial losses these last two years . People had just stopped buying
Studebaker products . Unsold new cars were piling up in Dealer inventories.
The more adverse publicity that leaked out about Studebaker's trouble the less
people wanted to buy - for fear of being stuck with an orphan . It was a
vicious circle . When it became obvious there was little hope that things
would change in the foreseeable future , there was no choice but to quit
building cars in this country .
Letters to the Editor
A Word Of Reassurance
In some quarters , there seems to be undue wailing at the bar concerning the
future position of Studebaker in the U.S automobile market , based on our
recent decision to transfer manufacturing from South Bend to Hamilton .
It goes without saying that we here at Studebaker are deeply appreciative of
the many fine things you have said about our company and its products over
the years . But right now , we have strong need for some authoritative comment
on the subject of our manufacturing shift to Hamilton , pointing up the fact that
Studebaker automobiles will continue to be sold strongly in the U.S and that
these will be the same Studebakers which we have sold all along . There are
bound to be some doubts on this score amoung Studebaker owners and
motorists who have contemplated buying Studebakers . Anything you can write
or publish to set those doubts to rest will be deeply appreciated .
Bill Dredge
P. R. Director
Studebaker Corp .
Well , apart from the preceeding 'Forecasts Facts and Rumours' , Motor Trend
did not issue a reply to this letter , but I suppose at least they published it and
maybe that was all that they could do . But really , it could have been a much
better letter , couldn't it . !
CRUISER
'63 Avanti R-1384. sold 12/10.
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