Buried in a little slap at the Studebaker name.....
(snippet copy - see link for complete article)
hey, new owner of Studebaker, what will the brand become? //
"I envision it as a custom, limited-edition, high-end sports coupe, while staying true to a little of the original design. The car totally speaks to American pride and entrepreneurial spirit," says Chicago entrepreneur Nathan Benditzson (whose family once owned the rights to the Studebaker Avanti). His intent-to-use trademark application for Studebaker was accepted this spring, and he's hoping to start production within two years. Meanwhile, he has a design draft (right).
(snippet copy - see link for complete article)
hey, new owner of Studebaker, what will the brand become? //
"I envision it as a custom, limited-edition, high-end sports coupe, while staying true to a little of the original design. The car totally speaks to American pride and entrepreneurial spirit," says Chicago entrepreneur Nathan Benditzson (whose family once owned the rights to the Studebaker Avanti). His intent-to-use trademark application for Studebaker was accepted this spring, and he's hoping to start production within two years. Meanwhile, he has a design draft (right).
Comment