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proper name

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  • Other: proper name

    Is the proper name for the 1964 Studebaker Daytona,and 1964 Studebaker Cruiser Studebaker Lark Daytona,and Studebaker Lark Cruiser or is the Lark name totally dropped on these two models ?
    Thanks very much.
    revolver
    SDC member A018082C

  • #2
    I believe the last "Lark" was in 1963 and only on the lower trim levels.
    sigpic1966 Daytona (The First One)
    1950 Champion Convertible
    1950 Champion 4Dr
    1955 President 2 Dr Hardtop
    1957 Thunderbird

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    • #3
      That is correct. '64s dropped the Lark name and used the series name only - Daytona, Cruiser, Commander, Wagonaire.

      Clark in San Diego | '63 Standard (F2) "Barney" | http://studeblogger.blogspot.com

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      • #4
        Thank you for the reply.

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        • #5
          Which is why, if these years are grouped for judging, they are referred to as "Lark types" rather than Larks.

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          • #6
            Originally posted by showbizkid View Post
            That is correct. '64s dropped the Lark name and used the series name only - Daytona, Cruiser, Commander, Wagonaire.
            For 1963 all models except the Cruiser used the Lark name.

            The Lark name was still used for the Challenger and Commander for 1964.

            Click image for larger version

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            Last edited by Bob Langer; 10-30-2016, 04:55 PM.
            Bob Langer
            Glenshaw,PA

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            • #7
              Originally posted by Bob Langer View Post
              For 1963 all models except the Cruiser used the Lark name.

              The Lark name was still used for the Challenger and Commander for 1964.

              IIRC, for 1963, both the Standard and the Cruiser were not considered to be Lark models and for 1964, only the Challenger was a Lark model (note that the brochure says "Lark Challenger and Commander", not Lark Challenger and Lark Commander) .

              EDITS in an attempt to get correct format/display
              Last edited by studegary; 10-30-2016, 06:19 PM.
              Gary L.
              Wappinger, NY

              SDC member since 1968
              Studebaker enthusiast much longer

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              • #8
                Hmmm. I thought that was an early-run brochure with incorrect names? The later brochures do not use the Lark name at all.

                Clark in San Diego | '63 Standard (F2) "Barney" | http://studeblogger.blogspot.com

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                • #9
                  Originally posted by studegary View Post
                  IIRC, for 1963, both the Standard and the Cruiser were not considered to be Lark models and for 1964, only the Challenger was a Lark model (note that the brochure says "Lark Challenger and Commander", not Lark Challenger and Lark Commander) .
                  This is from the large full line catalog.


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                  This is from the dealer showroom book.


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                  Bob Langer
                  Glenshaw,PA

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                  • #10
                    To all who replied to my proper name question. I just want to say you guys are a wealth of knowledge and information and you are greatly appreciated !
                    Thanks revolver

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                    • #11
                      That's awesome - thanks Bob!

                      Clark in San Diego | '63 Standard (F2) "Barney" | http://studeblogger.blogspot.com

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                      • #12
                        Originally posted by Bob Langer View Post
                        This is from the large full line catalog.





































































                        This is from the dealer showroom book.

                        I believe that was printed before Studebaker decided to drop the use of the Lark name for the 1964 model year.
                        Gary L.
                        Wappinger, NY

                        SDC member since 1968
                        Studebaker enthusiast much longer

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                        • #13
                          The only clue we get as to which Model if any, was supposed to be a Lark is the Challengers did have the Lark Emblem on the "C" Pillar while Commanders had the Circle "S" Emblem, so maybe Challengers were Larks, but the Plan obviously was to discontinue the 5 year Old Model name, and move on to strengthening the "Studebaker" name with New stronger Names.
                          StudeRich
                          Second Generation Stude Driver,
                          Proud '54 Starliner Owner

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                          • #14
                            Originally posted by StudeRich View Post
                            The only clue we get as to which Model if any, was supposed to be a Lark is the Challengers did have the Lark Emblem on the "C" Pillar while Commanders had the Circle "S" Emblem, so maybe Challengers were Larks, but the Plan obviously was to discontinue the 5 year Old Model name, and move on to strengthening the "Studebaker" name with New stronger Names.
                            Hmmmm so the 5 year old Lark name was replaced with a newer name like Commander? Obviously strengthening the Studebaker name did not work. I would think that the new buyers of the Lark were swayed away from Studebaker by the newer but not always successful attempts by AMC and the big three engineering. I am sure the OHV six problems and the changes to the publics taste, not to mention the Five Year, 50,000 mile warranty, newer styling and attempted innovation did not help Studebaker.

                            Granted, some of the innovations of GM such as the Corvair, Aluminum V8, Tempest rope drive, odd firing Buick V6, and the awful first generation Nova's may have hooked buyers, but they did not keep them for long.

                            My two cents, no change given.

                            Bob Miles

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                            • #15
                              Probably the BIGGEST Studebaker buyers confidence issue was the "Rumors" of their demise, look what Rumors are doing to our Presidential and other Elections for example.
                              StudeRich
                              Second Generation Stude Driver,
                              Proud '54 Starliner Owner

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