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  • Why the World needs more Matthew Burnettes

    'Anyone else notice the Hertz "We Put You in The Drivers Seat" advertisement of late, harkening back to the days when drivers fell into the driver seat of a convertible as it sped along?

    The current ad opens with old-timey black-and-white footage of a business-suited driver falling out of the sky into the driver seat of a 1960 Buick convertible. The caption on the bottom simply says, "1962," implying this is a 1962 advertisement.

    Yeah, right; would Hertz have been using a 1960 automobile in a 1962 advertisement? Of course not; consumers were extremely model-year-conscience back then and it would have been a major faux pas to use a 1960 automobile in 1962 advertising.

    Then I got to thinking; who prepared this 2008 advertisement? Right; young-'uns in their late 20s or early 30s who wouldn't know a 1960 Buick from a 1962 Buick if their next cup of Starbucks cappuccino depended on it.

    So that's why the world needs more intelligent youngsters like our Matthew Burnette, who certainly wouldn't mistake a domestic 1960 anything for a 1962 model. (Well, Matthew; if writing for Turning Wheels doesn't prove too lucrative, you can probably get a job in a fancy advertising agency!) BP

  • #2
    Thanks Mr, Palma, now I have to go read up on Buicks... [)]

    Hey, at least the Nailheads are cool!

    Matthew Burnette
    Hazlehurst, GA

    Comment


    • #3
      Had that very thing happen on a movie set here in the spring. The young crew was screwing on a blue and yellow California license plate on a '56 Pontiac for an early sixties era scene. I told them I had a few correct black and yellow plates in my garage and they exclaimed "no one will know that." They aren't all MB's, for sure.

      Comment


      • #4
        I couldn't agree with you more Bob, however with all due respect, do you really think that the same Ad execs on Madison Avenue who can't tell a '62 Buick from a '60, would recognize the abundantly obvious talent and common sense of a young man such as "our" Matthew?
        In my experience with the global/corporate world, common sense is valued inversely proportionate to one's "GQ pedigree." ...Sad but true. (writer sets down his steaming cup of Ghiradelli Chocolate Carmel flavored coffee, sighs... and hits "enter")

        55 Commander
        58 Transtar
        62 GT Hawk
        66 Cruiser

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        • #5
          They need someone like Matthew on the History Channel. I was watching the story of the Jeep and they stated that the Jeep had the first all steel station wagon and they showed a picture of a 60s Wagoneer.

          Leonard Shepherd
          http://leonardshepherd.com/

          Comment


          • #6
            It certainly does not help to look too closely at the years of autos in some of the History Channel presentations. The narration is usually good, but they really mess up the cars! You will often see 1930s cars or the like when they are talking about the Roaring 20s. I hope that they are just using what footage they have, but maybe they don't know better. If I think about it too much it just raises my blood pressure.
            The average person is not expected to notice. It's like the Viet Nam era jeep with an independent front suspension that John Wayne rides off the pier in the movie "In Harm's Way". I'll have to admit that I missed it myself the first time. A friend of mine who was into warbirds was always pointing out airplanes that were doctored to look like enemy planes in war movies. I usually didn't know any different.


            1952 Champion Starlight, 1962 Daytona, both w/overdrive.Searcy,Arkansas
            "I may be lazy, but I'm not shiftless."
            "In the heart of Arkansas."
            Searcy, Arkansas
            1952 Commander 2 door. Really fine 259.
            1952 2R pickup

            Comment


            • #7
              Bob, In principle I would agree with your comments, but remember those folks who created the recent car rental ad are trying to get people to rent their cars, they probably care very little about automotive history. TV and film making are all about entertainment and selling products, not historical reality.

              <h5>Mark
              '57 Transtar Deluxe
              Vancouver Island

              Are you planning to attend the NW Overdrive Tour in Parksville, BC
              May 23 & 24, 2009?
              </h5>
              Mark Hayden
              '66 Commander
              Zone Coordinator
              Pacific Can-Am Zone

              Comment


              • #8
                quote:Originally posted by Mark57

                Bob, In principle I would agree with your comments, but remember those folks who created the recent car rental ad are trying to get people to rent their cars, they probably care very little about automotive history. TV and film making are all about entertainment and selling products, not historical reality.

                Mark
                Absolutely, Mark. The execs could care less...in fact, if you pointed out the 1960/1962 discrepancy to them, they'd yawn and go with it anyway! BP
                We've got to quit saying, "How stupid can you be?" Too many people are taking it as a challenge.

                Ayn Rand:
                "You can avoid reality, but you cannot avoid the consequences of avoiding reality."

                G. K. Chesterton: This triangle of truisms, of father, mother, and child, cannot be destroyed; it can only destroy those civilizations which disregard it.

                Comment


                • #9
                  quote:Originally posted by mbstude

                  Hey, at least the Nailheads are cool!

                  Matthew Burnette
                  OK, Matthew; I'm gonna test you: What was the last production year any domestic Buick used the Nailhead V-8? (See, this is kind of an open-book test: You can go look up the answer before posting it!) BP
                  We've got to quit saying, "How stupid can you be?" Too many people are taking it as a challenge.

                  Ayn Rand:
                  "You can avoid reality, but you cannot avoid the consequences of avoiding reality."

                  G. K. Chesterton: This triangle of truisms, of father, mother, and child, cannot be destroyed; it can only destroy those civilizations which disregard it.

                  Comment


                  • #10
                    1953-1966. [?]

                    It's a pity that the only make I'm knowledgeable about is defunct... [)]

                    Matthew Burnette
                    Hazlehurst, GA

                    Comment


                    • #11
                      quote:Originally posted by mbstude

                      1953-1966. [?]

                      It's a pity that the only make I'm knowledgeable about is defunct... [)]

                      Matthew Burnette
                      BINGO! Very good, Matt...but remember, the 1953 Buick Special (only) still used the in-line OHV eight for one last year...in 1953, only the Supers and Roadmasters got the new Nailhead. BP
                      We've got to quit saying, "How stupid can you be?" Too many people are taking it as a challenge.

                      Ayn Rand:
                      "You can avoid reality, but you cannot avoid the consequences of avoiding reality."

                      G. K. Chesterton: This triangle of truisms, of father, mother, and child, cannot be destroyed; it can only destroy those civilizations which disregard it.

                      Comment


                      • #12
                        It just occurred to me, Matthew, that you ARE the old man in the back of the store. And that is a really big compliment in my opinion.

                        '50 Champion, 1 family owner

                        Comment


                        • #13
                          quote:Originally posted by BobGlasscock

                          It just occurred to me, Matthew, that you ARE the old man in the back of the store. And that is a really big compliment in my opinion.
                          We had a guy come in yesterday needing a carb kit for his '46 Jeep. It was a pleasure to dig up parts for something like that, I got to finally use the books! I thanked him for giving me the opportunity, I'd been wondering if anyone would ever need parts for something old.

                          And yes, I found him a kit for his Carter WO. [8D]

                          Matthew Burnette
                          Hazlehurst, GA

                          Comment


                          • #14
                            Well done on finding the parts for something like the guy's old Jeep.

                            When I was restoring my Bearcat, I obviously couldn't answer the question "What's it off of?", so I relied on guys like yourself who could take the time and ID the part.

                            You're a credit to your company and the hobby.

                            63 Avanti R1 2788
                            1914 Stutz Bearcat
                            (George Barris replica)

                            Washington State
                            63 Avanti R1 2788
                            1914 Stutz Bearcat
                            (George Barris replica)

                            Washington State

                            Comment


                            • #15
                              All kidding aside, Matt: With your age and attitude, you'll be able to own, or at least manage, your own store some day...and will enjoy excellent repeat business.

                              Like the man said, "You'll never have to work a day in your life if you enjoy what you do for a living."

                              Keep up the good work. BP
                              We've got to quit saying, "How stupid can you be?" Too many people are taking it as a challenge.

                              Ayn Rand:
                              "You can avoid reality, but you cannot avoid the consequences of avoiding reality."

                              G. K. Chesterton: This triangle of truisms, of father, mother, and child, cannot be destroyed; it can only destroy those civilizations which disregard it.

                              Comment

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