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Lancia Loraymo — Loewy’s tribute to auto ugliness

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  • Lancia Loraymo — Loewy’s tribute to auto ugliness

    An indulgence in high class ugliness that bears the Lancia name and “Loraymo” a jumble of letters from the designer’s own’s name.


    Loraymo at the Lancia Museum

    Loraymo in Mechanic Illustrated

  • #2
    I agree its fugly.
    I'd rather be driving my Studebaker!

    sigpic

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    • #3
      Did you know that a diecast model was even produced?
      http://www.modelly.com/modelcars/mem...a-loraymo-o31/

      I've always wondered how some really bizarre cars get models, when it's so hard to find one of many kinds of well known Studebakers.
      "Madness...is the exception in individuals, but the rule in groups" - Nietzsche.

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      • #4
        Very Italian - very European-sleek for the time, tho. See it through the lens of the late '50s.

        Clark in San Diego | '63 Standard (F2) "Barney" | http://studeblogger.blogspot.com

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        • #5
          More here----------> http://forum.studebakerdriversclub.c...totype-Avantis

          Craig

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          • #6
            As we have seen, by examples of drawings, prototype clay models, and various "mock-ups," designers are artists, naturally, push the envelope of aesthetic limits. Through the years, I have seen various personal custom autos of designers. Some are classy, and others, absurd to hideous.

            I have always wanted to see some of the meeting minutes, between designers, bean counters, and production workers. The designers/artist, arguing for their "artistic expression," the bean counters arguing for monetary restraint, and the production folks arguing what was physically, and technologically, possible, with tooling, and "line speed," to make the production time limits.

            I bet that just about everyone of those meetings, ended up with many of the various department heads, leaving upset about something.
            John Clary
            Greer, SC

            SDC member since 1975

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            • #7
              Looks a lot like a avanti good thing he got it right the second time around.

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              • #8
                Originally posted by rgallatin View Post
                An indulgence in high class ugliness that bears the Lancia name and “Loraymo” a jumble of letters from the designer’s own’s name.


                Loraymo at the Lancia Museum

                Loraymo in Mechanic Illustrated
                I don't see it that way at all and actually see a lot of what features the later Avanti was based. Loewy was an innovator and that car is a prime example of such...

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                • #9
                  Sorry, but that thing is ugly.
                  Lou Van Anne
                  62 Champ
                  64 R2 GT Hawk
                  79 Avanti II

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                  • #10
                    Not a bad body from the front axle back, but that FACE!
                    I'm sad to say this car reminds me of dating in high school...or the mirror at any given moment in my life.

                    If only that level of restraint applied to the wheel covers had been applied throughout.
                    Andy
                    62 GT

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                    • #11
                      Loewy's version of the BMW 507 was just about as ugly. http://www.carstyling.ru/en/entry/BM...Raymond_Loewy/

                      It is hard to believe a professional designer could think that monstrosity is better looking than the factory original designed by Albrecht Goertz.

                      https://en.wikipedia.org/wiki/BMW_507
                      Trying to build a 48 Studebaker for the 21st century.
                      See more of my projects at stilettoman.info

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                      • #12
                        Since this thread is about Raymond Loewy's concept auto designs, has anyone ever noticed how his "Car of the Future" featured in the Aug. 1950 Science and Mechanics magazine looks so much like the "powerful Mach 5" of the Speed Racer cartoons and movie? Do you think the Japanese copied the basic layout of the car for the cartoon version? Who knows.

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                        • #13
                          Don't forget his restyled Cadilac.
                          Gary Sanders
                          Nixa, MO

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                          • #14
                            Originally posted by Gary1953 View Post
                            Don't forget his restyled Cadilac.
                            The front of it is ghastly!

                            Craig.

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                            • #15
                              Proof that even a genius like Loewy can't get it right every time!
                              Oglesby,Il.

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