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  • Spring Specials

    Did Studebaker ever offer a Spring Special?

    For example, Desoto in the spring of 1940 introduced the Two-Toned Sportsman which was a Custom 4 door sedan offered in 3 unique two tone color combinations, upgraded Bedford Cloth interior, added chrome and whitewalls all for a bargain price

  • #2
    Bob: Do you mean the model was identified as a Spring Special, or it just appeared mid-year, regardless of what it was called?

    If the latter, Studebaker had several. Probably the most recent, other than new spring colors, was the 1964 Commander Special, a dolled-up Commander 2-door sedan with higher, Daytona-level interior trim.

    The Super Lark and Super Hawk introduced in February 1963 would also fall under that umbrella. BP
    We've got to quit saying, "How stupid can you be?" Too many people are taking it as a challenge.

    Ayn Rand:
    "You can avoid reality, but you cannot avoid the consequences of avoiding reality."

    G. K. Chesterton: This triangle of truisms, of father, mother, and child, cannot be destroyed; it can only destroy those civilizations which disregard it.

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    • #3
      Originally posted by 59 explorer View Post
      Did Studebaker ever offer a Spring Special?

      For example, Desoto in the spring of 1940 introduced the Two-Toned Sportsman which was a Custom 4 door sedan offered in 3 unique two tone color combinations, upgraded Bedford Cloth interior, added chrome and whitewalls all for a bargain price
      I believe the Skyway models with new color schemes were Studebaker's same idea of a spring promotion, but for the 1941 model year. Of course, RQ can provide further information on this.

      Craig
      Last edited by 8E45E; 03-28-2015, 07:29 AM.

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      • #4
        Wasnt there several "spring" colors in 50 or 51 also? Steve
        sigpic

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        • #5
          I am thinking a "Spring Special" would be something offered after the regular fall introduction

          It would include new colors

          It would be something like the Commander Special a dolled up model with an upgraded interior

          It might be a package of popular options ordered under one heading cheaper than the sum of the them ordered individually


          It would have some sort of advertising -magazine ads, folders in the showroom, postcards and the like

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          • #6
            According to the 1956 58 Studebaker sedan book from the Studebaker National Museum there were new spring colors in 56 and 57 sedans and wagons

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            • #7
              There were also spring colors for 1963.
              "Madness...is the exception in individuals, but the rule in groups" - Nietzsche.

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              • #8
                In 1958 there were New Spring Models!
                The Studebaker Starlight Hardtops and Packard Sedan Hardtops were introduced, the New "J" models.


                Studebaker had very few minor "Packages" like the right Arm rest, right sun visor, rear arm rests and the Windshield and Backlight Stainless Trim for certain low level models varying by year model and Standard Trim.

                The only "Major" Packages were the Jet Thrust Engine and H.D. equipment Packages in late '63 & '64 Production.
                StudeRich
                Second Generation Stude Driver,
                Proud '54 Starliner Owner

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                • #9
                  Originally posted by BobPalma View Post
                  Bob: Do you mean the model was identified as a Spring Special, or it just appeared mid-year, regardless of what it was called?

                  If the latter, Studebaker had several. Probably the most recent, other than new spring colors, was the 1964 Commander Special, a dolled-up Commander 2-door sedan with higher, Daytona-level interior trim.

                  The Super Lark and Super Hawk introduced in February 1963 would also fall under that umbrella. BP
                  mid year 63 came the super standard, a lot of car for the few bucks it cost.
                  Candbstudebakers
                  Castro Valley,
                  California


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                  • #10
                    My first car that my dad gave me was a 59 Lark in Seamist Green, a spring color.
                    59 Lark wagon, now V-8, H.D. auto!
                    60 Lark convertible V-8 auto
                    61 Champ 1/2 ton 4 speed
                    62 Champ 3/4 ton 5 speed o/drive
                    62 Champ 3/4 ton auto
                    62 Daytona convertible V-8 4 speed & 62 Cruiser, auto.
                    63 G.T. Hawk R-2,4 speed
                    63 Avanti (2) R-1 auto
                    64 Zip Van
                    66 Daytona Sport Sedan(327)V-8 4 speed
                    66 Cruiser V-8 auto

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                    • #11
                      GEEZ, you don't really think that Studebaker would be upstaged by the likes of DeSoto (or anyone else) in 1940? Of course they had a spring fling! New paint combinations and placement on all three models. Not only that but they also sent caravans of new brightly painted models around the country visiting dealers along the way. This photo shows one such fleet departing from the the Scherman-Schaus-Freeman dealership in South Bend in spring 1940. In the spring of '41 they did even better introducing a new body style on the President and Commander line (the Sedan Coupe) as well as a new trim level (Skyway) and new colors to boot. Cannot believe you didn't already know that!?

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                      Last edited by Studebaker Wheel; 03-28-2015, 04:12 AM.
                      Richard Quinn
                      Editor emeritus: Antique Studebaker Review

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                      • #12
                        Technically, the 1957 Champion Scotsman, as it was originally known, would have been referred to as a spring model, since it was not in the line when the 1957 models were introduced. BP
                        We've got to quit saying, "How stupid can you be?" Too many people are taking it as a challenge.

                        Ayn Rand:
                        "You can avoid reality, but you cannot avoid the consequences of avoiding reality."

                        G. K. Chesterton: This triangle of truisms, of father, mother, and child, cannot be destroyed; it can only destroy those civilizations which disregard it.

                        Comment


                        • #13
                          The Spring Special that comes to mind for me is the 1953 Starliner Spring Special. It introduced Bombay Red or Bombay Red with a Salem White top. The red/white cars came with a new flax (cream color) vinyl leatherette upholstery. These models also had Monterey Beige interior metal trim, instead of Loma Gray.

                          Two tones that were initially offered on Starliners were also offered on Starlights in the Spring.
                          Gary L.
                          Wappinger, NY

                          SDC member since 1968
                          Studebaker enthusiast much longer

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                          • #14
                            Our 1957 Packard wagon is a spring car, Built March 28th 1957 and painted Inca Cream/Astra White.
                            The Inca cream was a spring color but I don't think it was a special spring model.
                            sigpic1957 Packard Clipper Country Sedan

                            "There's nothing stronger than the heart of a volunteer"
                            Lt. Col. Jimmy Doolittle
                            "I have a great memory for forgetting things" Number 1 son, Lee Chan

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                            • #15
                              Originally posted by Studebaker Wheel View Post
                              GEEZ, you don't really think that Studebaker would be upstaged by the likes of DeSoto (or anyone else) in 1940? Of course they had a spring fling! New paint combinations and placement on all three models. Not only that but they also sent caravans of new brightly painted models around the country visiting dealers along the way. This photo shows one such fleet departing from the the Scherman-Schaus-Freeman dealership in South Bend in spring 1940. In the spring of '41 they did even better introducing a new body style on the President and Commander line (the Sedan Coupe) as well as a new trim level (Skyway) and new colors to boot. Cannot believe you didn't already know that!?

                              [ATTACH=CONFIG]42406[/ATTACH][ATTACH=CONFIG]42407[/ATTACH]
                              I'll take one of those '41 Sedan Coupes...... with the same hood ornament as depicted here!
                              No deceptive flags to prove I'm patriotic - no biblical BS to impress - just ME and Studebakers - as it should be.

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