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Rockne literature I've never seen

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  • Rockne literature I've never seen

    At York I just picked up this thirteen page advisement to dealers on how to present the new '33 Rockne to the public in the first ten days of offering.

    Click image for larger version

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ID:	1746494Just about as pristine as the day it was printed. Never knew anything like this was circulated.Click image for larger version

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    I especially like the seventh day with the fishbowl in the spotlight! Click image for larger version

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    "All attempts to 'rise above the issue' are simply an excuse to avoid it profitably." --Dick Gregory

    Brad Johnson, SDC since 1975, ASC since 1990
    Pine Grove Mills, Pa.
    sigpic'33 Rockne 10, '51 Commander Starlight, '53 Commander Starlight "Désirée"

  • #2
    Found a couple of other obscure pieces as well. Click image for larger version

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ID:	1695864Six pages.Click image for larger version

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    And a tri-fold (six page) exclaimer to dealers. Click image for larger version

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ID:	1695866Click image for larger version

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    "All attempts to 'rise above the issue' are simply an excuse to avoid it profitably." --Dick Gregory

    Brad Johnson, SDC since 1975, ASC since 1990
    Pine Grove Mills, Pa.
    sigpic'33 Rockne 10, '51 Commander Starlight, '53 Commander Starlight "Désirée"

    Comment


    • #3
      I like Rule #1, Clean Up Your Showroom with the line, "Put your salesman to work" washing the windows and scrubbing the floor.

      Most interesting is #3 stating how all literature was handled from the Detroit facility, and not South Bend.

      Craig

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      • #4
        Brad - did Larry Tholen know of these?
        The only difference between death and taxes is that death does not grow worse every time Congress convenes. - Will Rogers

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        • #5
          Now if Richard Quinn says he has never seen them, you may have the only copies existing!
          Paul
          Winston-Salem, NC
          Visit The Studebaker Skytop Registry website at: www.studebakerskytop.com

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          • #6
            Thats pretty cool...

            Comment


            • #7
              Here's some more Rockne print I've been meaning to post. These are a few scans of the 8 color page (on 4 sheets) insert in December 1931 Motor Magazine. Not the Brit 'Motor', but the US Auto Trade magazine published by the Motor Manual people.
              Click image for larger version

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              • #8
                "You need BALLYHOO to make this a great introduction" nothing changes, just the same as the Apple Watch now.....of course now its called "buzz".

                Comment


                • #9
                  Originally posted by 8E45E View Post
                  I like Rule #1, Clean Up Your Showroom with the line, "Put your salesman to work" washing the windows and scrubbing the floor.


                  Craig
                  You wouldn't like it if you were a salesman working on commission.
                  Gary L.
                  Wappinger, NY

                  SDC member since 1968
                  Studebaker enthusiast much longer

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