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Spanish on door pillar plate...why?

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  • rockne10
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  • Chris_Dresbach
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    I have a nothing special '48 Land Cruiser rusting in my back yard right now that has a Spanish S/N plate. The car was built in South Bend and spent most of its life in Des Moines before coming back to South Bend sometime in the '60s. I've often wondered why Studebaker did that.

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  • rockne10
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    The frame rail plate as referenced by Terry. This one from 1933.
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  • dictator27
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    Originally posted by Stu Chapman View Post
    Canadian-produced cars carried this plate on the driver's side front door pillar below the normal serial plate.

    Stu Chapman
    Prior to 1940 (I think that's the first year for the door pillar mounted plate) it is all on the serial number plate on the left frame rail. My 27 Dictator is a Walkerville car (serial #1956037) and everything is there.

    Terry

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  • Stu Chapman
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    Originally posted by dictator27 View Post
    I'm surprised no antique Studebaker people have said anything. As long as Studebaker attached the serial number plate to the frame rail, it is almost a case of how many languages would you like. Spanish, Greek, Japanese, Estonian, Romanian, etc. There are literally dozens of countries listed ( in very small print). There two dates for Mexico, 1912 and 1920.

    Terry
    Canadian-produced cars carried this plate on the driver's side front door pillar below the normal serial plate.

    Stu Chapman

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  • alex54
    replied
    Marca registrada literally means registerd mark, or trademark. So...industrial trademark under number 1629. On the left, Studebaker logo, then, "trademark made in US of A".


    There is a accurate translation. The why, I don't know. I am very curious myself.

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  • dictator27
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    Originally posted by Stu Chapman View Post
    With Dwain's post, we're perhaps getting a little closer to reality. The Canadian plate appears to have been affixed to 53 models, at least from what we're learning. It couldn't have been on 54 models or later until the 60s since the company was known as Studebaker-Packard Corporation. With Dwain's post we learn that the U.S. version is on 50/51 models, perhaps unlikely before that. This is getting interesting.

    Stu Chapman
    I'm surprised no antique Studebaker people have said anything. As long as Studebaker attached the serial number plate to the frame rail, it is almost a case of how many languages would you like. Spanish, Greek, Japanese, Estonian, Romanian, etc. There are literally dozens of countries listed ( in very small print). There two dates for Mexico, 1912 and 1920.

    Terry

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  • Stu Chapman
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    Originally posted by Dwain G. View Post
    If you look at any 1950 or '51 Studebaker car or truck serial number plate, they all have that espanol. These were the long plates that had room for the extra wording. I don't know what initiated the addition of that wording, or why it was mostly discontinued after 1951. Probably due to some new import-export legislation by one of the countries involved. A lawyer specializing in international business/corporate law with an eye for history may be able find out more.
    With Dwain's post, we're perhaps getting a little closer to reality. The Canadian plate appears to have been affixed to 53 models, at least from what we're learning. It couldn't have been on 54 models or later until the 60s since the company was known as Studebaker-Packard Corporation. With Dwain's post we learn that the U.S. version is on 50/51 models, perhaps unlikely before that. This is getting interesting.

    Stu Chapman

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  • rockne10
    replied
    Here's a 1951 example from South Bend. Forgot this was in my file. Built in South Bend and sold in Williamsport, PA. You will see the "Marca Registrada" on a whole lot of items other than Studebakers, automobiles, and any hundreds of other items on the market at the time.



    I suppose, it would be more curious to know what the "Marca Industrial Registrada Bajo No. 1629" might have meant!
    Last edited by rockne10; 06-07-2014, 01:13 AM.

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  • Dwain G.
    replied
    If you look at any 1950 or '51 Studebaker car or truck serial number plate, they all have that espanol. These were the long plates that had room for the extra wording. I don't know what initiated the addition of that wording, or why it was mostly discontinued after 1951. Probably due to some new import-export legislation by one of the countries involved. A lawyer specializing in international business/corporate law with an eye for history may be able find out more.

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  • Corvanti
    replied
    Originally posted by showbizkid View Post
    Yeah, it definitely looks as if intended for the Latin American (Spanish-speaking) export market. Interestingly, "Marca Registrada" was used in U.S. trademark law for many years - it appears on every RCA Victor record jacket from 1950 to the 1970s. That's just one example. But the rest of it, especially identifying the USA as "E.U. de A." is a strictly south-of-the-border language requirement.
    another weird thing is the Spanish for "Made in the United States of America", when she was built in Hamilton. maybe since the corporate headquarters was in South Bend??? or the "trademark" was from the USA?

    perhaps someone in Canada placed a order for the exact optioned car that was already built - previously destined for Latin America?

    idk...
    Last edited by Corvanti; 06-06-2014, 03:52 PM.

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  • Stu Chapman
    replied
    Originally posted by warrlaw1 View Post
    Check out the link Craig provided on the French Studebaker Meet under the Speedster Exports thread. There are French plates there on the door jam (probably in addition to the factory plate on the door pillar). Knock down kits prepared for export markets could easily have the additional plate, even if they were never eventually shipped. Back then California had not yet made it difficult to build the same car for different markets. One car fits all as long as the info was understandable in different languages.
    Interesting thought Dave, but somewhere out there someone has the correct answer.

    Stu Chapman

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  • Stu Chapman
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    Originally posted by junior View Post
    well actually no I didn't do a search...guess I figured if Stu Chapman was stumped about plates on Hamilton assembled cars then the answer really wasn't all that common. just finished doing a search and the DEFINITIVE answer is not there. If you can provide a link to the explanation of why these plates are on Canadian cars that would be great. Thanks in advance for your assistance....junior
    As Greg has indicated, I'm stumped. I have one of these plates. This all started last week when a Hamilton-built car is being sold out west and has one of these plates. When I acquired my plate a few years ago I asked Richard Quinn for information but he was not able to provide same. It would be great to know why this plate is on certain cars built in Hamilton.

    Stu Chapman

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  • warrlaw1
    replied
    Check out the link Craig provided on the French Studebaker Meet under the Speedster Exports thread. There are French plates there on the door jam (probably in addition to the factory plate on the door pillar). Knock down kits prepared for export markets could easily have the additional plate, even if they were never eventually shipped. Back then California had not yet made it difficult to build the same car for different markets. One car fits all as long as the info was understandable in different languages.

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  • junior
    replied
    Originally posted by rockne10 View Post
    I believe this was well addressed here just five or six years ago!
    I can't recall any of the explanation.

    well actually no I didn't do a search...guess I figured if Stu Chapman was stumped about plates on Hamilton assembled cars then the answer really wasn't all that common. just finished doing a search and the DEFINITIVE answer is not there. If you can provide a link to the explanation of why these plates are on Canadian cars that would be great. Thanks in advance for your assistance....junior

    Leave a comment:

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