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  • Chicago Sunday Tribune 1957

    Don't know if this was posted before. My neighbor spotted this and gave it to me.

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    sigpic
    Claude Chmielewski
    Studeski
    http://www.studeski.com
    Fillmore, Wisconsin
    47 M-16 Truck
    53 2R5
    60 Lark VIII Convertible
    60 5E7 Champ pickup
    62 GT Hawk 4 speed
    63 Lark
    63 GT Hawk R2 4 speed
    64 Commander Wagonaire
    64 Daytona Convertible
    50 Champion Regal (parts car)
    36 Dictator
    36 Dictator in pieces

  • #2
    Continued

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    sigpic
    Claude Chmielewski
    Studeski
    http://www.studeski.com
    Fillmore, Wisconsin
    47 M-16 Truck
    53 2R5
    60 Lark VIII Convertible
    60 5E7 Champ pickup
    62 GT Hawk 4 speed
    63 Lark
    63 GT Hawk R2 4 speed
    64 Commander Wagonaire
    64 Daytona Convertible
    50 Champion Regal (parts car)
    36 Dictator
    36 Dictator in pieces

    Comment


    • #3
      If anyone wants one of those I have several extras. $10.00 plus postage.
      Richard Quinn
      Editor emeritus: Antique Studebaker Review

      Comment


      • #4
        RIchard, PM sent
        Jamie McLeod
        Hope Mills, NC

        1963 Lark "Ugly Betty"
        1958 Commander "Christine"
        1964 Wagonaire "Louise"
        1955 Commander Sedan
        1964 Champ
        1960 Lark

        Comment


        • #5
          Originally posted by Studebaker Wheel View Post
          If anyone wants one of those I have several extras. $10.00 plus postage.
          Richard, what did that insert represent?

          I'm not sure, was it either the first use of rotogravure newspaper color, or the first insert, or something?

          'Seems like it was a unique "first" in some way, IIRC, but I can't remember what it was. BP

          We've got to quit saying, "How stupid can you be?" Too many people are taking it as a challenge.

          Ayn Rand:
          "You can avoid reality, but you cannot avoid the consequences of avoiding reality."

          G. K. Chesterton: This triangle of truisms, of father, mother, and child, cannot be destroyed; it can only destroy those civilizations which disregard it.

          Comment


          • #6
            Originally posted by Studebaker Wheel View Post
            If anyone wants one of those I have several extras. $10.00 plus postage.
            Richard,
            I would love to have one. PM me to arrange payment.
            Ed Sallia
            Dundee, OR

            Sol Lucet Omnibus

            Comment


            • #7
              It was the first Car Corp. Ad INSERT to be in ALL major City Sunday Newspapers. I have one from the Los Angeles Times.

              As you can see, it is a FULL Line Ad including Mercedes Benz.
              StudeRich
              Second Generation Stude Driver,
              Proud '54 Starliner Owner

              Comment


              • #8
                Actually this 8 page partial color roto catalog was a Sunday supplement within a supplement. It was included within pages of The American Weekly a popular Sunday addition. In all it was circulated to 60 million readers in 40 different major markets. I have copies from the New York Times and The Chicago Tribune
                Richard Quinn
                Editor emeritus: Antique Studebaker Review

                Comment


                • #9
                  I am interested.
                  Ed Sallia
                  Dundee, OR

                  Sol Lucet Omnibus

                  Comment


                  • #10
                    Richard, I also would like one of those inserts, please PM me, as to how to arrange for it, Thanks,

                    MC

                    Comment


                    • #11
                      Hi Richard, Is there a similar copy covering the 1957 models? Interested in the 1957 Packard line, surprise.
                      sigpic1957 Packard Clipper Country Sedan

                      "There's nothing stronger than the heart of a volunteer"
                      Lt. Col. Jimmy Doolittle
                      "I have a great memory for forgetting things" Number 1 son, Lee Chan

                      Comment


                      • #12
                        The postage would be $4.00 for a total of $14.00. Have about a dozen I believe. Email me at rtq11 at aol dot com for further information.
                        Richard Quinn
                        Editor emeritus: Antique Studebaker Review

                        Comment


                        • #13
                          RICHARD ,

                          I realise that at the time , this form of advertising was quite unique ,

                          so did it have any affect on Sales of Cars . I have a 'Chicago' and 'New York'

                          copy of the advert and they are dated 8th December 1957 . My understanding

                          is that the 1958 Studebaker Line plus the new Packard Hawk were released on

                          15th October 1957 and the rest of the Packard line were released on the 11th

                          January 1958 . It makes me wonder a bit about the 'timing' of the advertisement.

                          Do you have any thoughts about this . I mean with the new '58 Studebaker's

                          already on showroom floors for nearly two months ( and probably not selling at

                          all well ) , was this a desperate bid to increase awareness of Studebaker Packard

                          products at a time when a lot of industry pundits thought that the Company was

                          going out of business . I did talk with a Head Salesman of a Dealership at the time

                          and he said that they had a lot of " FUN " trying to move the Mercedes & Packards.

                          CRUISER

                          Comment

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