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Automotive News - Studebaker Abandons all Trademarks

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  • Skip Lackie
    replied
    Originally posted by Milaca View Post
    Why would they do this and why would they spend money on an ad proclaiming this? I can understand them not wanting to spend money to re-register trademarks for their own future use, but why advertise it? Trying to take advantage of an income tax loophole before the end of the year?
    The ad probably cost them $10. Probably suggested by the legal department, and informed other companies that the trademarks had been surrendered early and were available. There were probably a bunch of other legal notices published at the same time regarding cancellations of solicitations and other such matters.

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  • 8E45E
    replied
    Many more of the names Studebaker relinquished here: http://forum.studebakerdriversclub.c...light=DIRECTOR

    Craig

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  • qsanford
    replied
    There was also the Plymouth Champ back in the eighties. Their version of the Dodge Colt.

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  • 8E45E
    replied
    Originally posted by Chris_Dresbach View Post
    Don't forget about the Jeep Wagonaire.
    There was a rather nasty letter reprinted in Turning Wheels not long ago from Kaiser-Jeep to Studebaker over the similar sounding name.

    Craig

    Leave a comment:


  • Starlight
    replied
    Originally posted by Milaca View Post
    Actually, the Jeep is a Wagoneer which was also designed by Brook Stevens and it debuted for the 1963 model year, if I recall correctly.
    Milaca.....You are correct.....Jeep was the wagoneer.....Stude was wagonaire.....Keep on Studebakering

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  • Milaca
    replied
    Originally posted by Chris_Dresbach View Post
    Don't forget about the Jeep Wagonaire.
    Actually, the Jeep is a Wagoneer which was also designed by Brook Stevens and it debuted for the 1963 model year, if I recall correctly.

    Leave a comment:


  • Chris_Dresbach
    replied
    Originally posted by Gunslinger View Post
    Let's see...Chrysler got the Daytona, Challenger and Commander
    Don't forget about the Jeep Wagonaire.

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  • Milaca
    replied
    Why would they do this and why would they spend money on an ad proclaiming this? I can understand them not wanting to spend money to re-register trademarks for their own future use, but why advertise it? Trying to take advantage of an income tax loophole before the end of the year?

    Leave a comment:


  • Gunslinger
    replied
    Let's see...Chrysler got the Daytona, Challenger and Commander and Toyota got the Land Cruiser names all for free.

    Leave a comment:


  • SN-60
    replied
    Now, every time I look at the emblem at the center of the steering wheel of My '63 Avanti, I'll think of the above paragraph!

    Leave a comment:


  • 2R2
    started a topic Automotive News - Studebaker Abandons all Trademarks

    Automotive News - Studebaker Abandons all Trademarks

    From page 47 of the December 19, 1966 issue of Automotive News:


    Studebaker Corporation
    announces on behalf of itself and its subisidaries that in view of the complete and permanent discontinuance and abandonment of STUDEBAKER CORPORATION and all of its subsidiaries of the manufacturer and sale of automobiles which was announced to the public ealry this year, and all automobile trademarks and trade names, registered or unregistered, have been released and surrendered and all goodwill, trademarks and trade names relating to the automotive business have been abandoned to the public.


    The above is the entire passge. It is a paid ad, as it appears under the miscellaneus section of the Automotive News classifieds. I'll leave it to the lawyers to debate, but I guess if someone wanted to make thair own car in the late '60s and call it a Stude, nobody was going to stop them.
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