Announcement

Collapse
No announcement yet.

1963 studebaker avanti giveaway ad

Collapse
X
 
  • Filter
  • Time
  • Show
Clear All
new posts

  • 1963 studebaker avanti giveaway ad

    While going through my father-in-law's papers, we found a 1963 add regarding a Studebaker Avanti giveaway. Not sure if it has been posted before. However, the add has color photos and is nicely done. I don't know how to put an attachment of this sort on the Forum? We have it reduced to a 5 mb PDF.

    Any Ideas?

    C/B

  • #2
    Email it to me, I'll gladly post it.

    mbstude at gmail dot com

    Comment


    • #3
      Look forward to seeing it. Mike
      Mike
      Fort Worth, TX


      1964 Avanti R2 #R-4986

      Comment


      • #4
        I have one where they are giving 200 Studebakers away.

        Comment


        • #5
          Click image for larger version

Name:	avanti ad contest.jpg
Views:	1
Size:	98.4 KB
ID:	1675849
          Does it look like this?
          Richard Quinn
          Editor emeritus: Antique Studebaker Review

          Comment


          • #6
            Click image for larger version

Name:	avanti ad contest2.jpg
Views:	1
Size:	101.6 KB
ID:	1675850
            Here is side 2 of the contest ad. This from Readers Digest but I believe I also have it in a larger LIFE magazine format.
            Richard Quinn
            Editor emeritus: Antique Studebaker Review

            Comment


            • #7
              Does anyone know any of the prize winners? That was a lot of cars to give away!

              Comment


              • #8
                Hi All: The add looks like it was originally in a Readers Digest, just as Richard said. That being the case, I will still e-mail it to Matthew. Almost certain it is the one that Richard posted.

                Can you imagine what that give-away value would be at today's dollars? I want one. Heck, I was 23 when the add came out. Where was I?

                C/B

                Comment


                • #9
                  Great sd Richard. Thanks for sharing
                  sigpicSee you in the future as I write about our past

                  Comment


                  • #10
                    In this contest, they gave away 25 Avanti's? 50 Hawks? and 275 other Studebakers???
                    No wonder they had a profitability problem. :/

                    Comment


                    • #11
                      One wonders how many vehicles the Company would needed to have sold to offset that particular sales? 'promotion' ?

                      Comment


                      • #12
                        They weren't even the leftover '63s at that point! (Assuming the deadline to entry was December of '62.)

                        Comment


                        • #13
                          While at a swap meet yesterday, I bought a boxfull of old Reader's Digests for $10. Here is the Canadian version of that same contest from the Janury, 1963 issue:





                          Craig

                          Comment


                          • #14
                            Surely with that many cars being given away, somebody must know someone that won.

                            Comment


                            • #15
                              Originally posted by billmdonn View Post
                              Surely with that many cars being given away, somebody must know someone that won.
                              I'd love to know how many of the cars were actually claimed as prizes in the first place. As one can see, the copy I have and the copy RQ scanned was never filled out and submitted, and one can bet there were thousands more, including unsold copies of the magazine(s) the ad was placed in.
                              Last edited by 8E45E; 02-10-2013, 03:03 PM.

                              Comment

                              Working...
                              X