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CAR NAMES - Studebaker had great model names

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  • lstude
    replied
    I was just kidding about Dictator.

    I really think Studebaker's best and most enduring name was Champion. People today who know little about Studebakers connect Studebaker with Champion...even the Keystone club used it on their Lark! [:0]



    My favorite name was the 32-33 St Regis. Chrysler used it in the mid 50s.

    The most confusing name IMO, was Custom. It was the low end model in 50-52, but then they made it the high end sedan model in 63. Most customers and dealers didn't order it. they ordered the Regal, which was a much better name and Buick picked that up.

    I have also always liked the Commander State . Don't know what it means but it sounds important.

    Leonard Shepherd
    http://leonardshepherd.com/

    Leave a comment:


  • Studedude1961
    replied
    Dictator was a great name that probably lived too long. By 1935-1936 the name probably didn't help marketing any. Today's version might be the Toyota Terrorist.

    Studedude1961
    --1963 Cruiser

    Leave a comment:


  • Studedude1961
    replied
    Dictator was a great name that probably lived too long. By 1935-1936 the name probably didn't help marketing any. Today's version might be the Toyota Terrorist.

    Studedude1961
    --1963 Cruiser

    Leave a comment:


  • Guido
    replied
    Scotsman never did much for me (perhaps because I do not wear a kilt).


    Leave a comment:


  • Guido
    replied
    Scotsman never did much for me (perhaps because I do not wear a kilt).


    Leave a comment:


  • JBOYLE
    replied
    For a new "European-style" GT, it's hard to beat Avanti.

    Land cruiser and Dictator have a certain presence as well.

    Daytona is a great name (Just ask Dodge) for a small car that could deliver performance...better than Chevy II /Nova.

    63 Avanti R1 2788
    1914 Stutz Bearcat
    (George Barris replica)

    Washington State

    Leave a comment:


  • JBOYLE
    replied
    For a new "European-style" GT, it's hard to beat Avanti.

    Land cruiser and Dictator have a certain presence as well.

    Daytona is a great name (Just ask Dodge) for a small car that could deliver performance...better than Chevy II /Nova.

    63 Avanti R1 2788
    1914 Stutz Bearcat
    (George Barris replica)

    Washington State

    Leave a comment:


  • lstude
    replied
    How about Dictator! [:0]

    Leonard Shepherd
    http://leonardshepherd.com/

    Leave a comment:


  • lstude
    replied
    How about Dictator! [:0]

    Leonard Shepherd
    http://leonardshepherd.com/

    Leave a comment:


  • Studedude1961
    started a topic CAR NAMES - Studebaker had great model names

    CAR NAMES - Studebaker had great model names

    Though the name "STUDEBAKER" was pretty staid for the go-go 1960s, a news article on AOL today got me to thinking about car model names and how well Studebaker did with most of their offerings. Champion, Commander, Cruiser, Golden and Gran Turismo Hawk, the Avanti...all great model names.

    The AOL article said today automakers will pay individuals up to $50,000 for a snazzy new model name, up considerably from the $95 suit given to the man who thought up the name Thunderbird for Ford.

    Some cars are harder than others to name. Ford, once again in the mid 1950s was casting about for a proper name for a whole new car it planned to introduce to bridge the gap between Ford and Mercury. The company thought it might be a wise move to go to a poet for inspiration. That poet, Marianne Moore, thought it would be nice if the new car could be called the UTOPIAN TURTLETOP. Naming car is hard. Ford settled for EDSEL to honor the founder's son and the rest is history.

    What was the BEST NAMED Studebaker model in your opinion? And the worst? My vote would be LAND CRUISER for best, STANDARD for worse. The Standard was a stripper Lark introduced for the 1963 year. What do you all think?

    Studedude1961
    --1963 Cruiser
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