No announcement yet.

Loewy Design

  • Filter
  • Time
  • Show
Clear All
new posts

  • Loewy Design

    This a good link showing three pages of Loewy design:

  • #2
    Very interesting. Thanks for posting. The current AOAI Avanti magazine has a reprint of a 1976 article by Marshall Berges that provides a good overview of Raymond Loewy and his career. The article was in the Los Angeles Times.
    "Growing old is mandatory, but growing up is optional." author unknown


    • #3
      Some of Loewy's personal automotive designs were quite bizarre and even then had some good elements. It's a good thing all the best design elements were in the Avanti and the worst distilled out.

      The man did have a fertile mind and knew talent when he saw it for his associates. That he was able to sell so many designs is a testament to his eye for what the customer wanted and would create a positive image for them.

      He was quoted as saying that he found ability and humility mutually exclusive and he lived that way.
      Poet...Mystic...Soldier of Fortune. As always...self-absorbed, adversarial, cocky and in general a malcontent.