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Interesting statement from November 1954 Popular Mechanics

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  • Interesting statement from November 1954 Popular Mechanics

    Read this in an old 1954 Popular Mechanics:
    Attached Files

  • #2

    Popular Mechanics was always a flack for the auto industry. PM would take a quote or an article from any industry source without doing any leg work on their own. Paul Hoffman was making a bad bet on CASOs. Stude always got more favorable press when they had a performance model to sell than they ever got with their stripper models. When Stude had an OHV8 and Ford-Mercury, Chevy, Buick, Pontiac, Plymouth and Dodge didn't, there were many favorable articles in the magazines. If they'd have run with performance, they might have done better. Couldn't have done worse if they'd tried.

    Never in the history of the used car market has a stripper six-cylinder been worth more than the equivalent loaded V8. Stude bet wrong throughout their history, especially on planning the 2-dr and 4-dr '53s would outsell the C/K by three to one.

    The Stude V8 was better able to haul around the heavier '50s cars, thus wore less and lasted many more miles than the equivalent 6-cyls. I worked on them both their first go-round and the 6-cyls, having to turn many more RPMs at a higher percentage of max horsepower were just flat worn out at mileages where the V8s just needed new valve stem seals.

    Finally, there is very little difference in fuel mileage between stripper 6-cyls and loaded V8s if both have the same transmission. Forty years ago, I was a county motor pool manager. The execs got deluxe V8s and the peons got the 6-cyl strippers and the fuel use didn't vary more than 1 MPG. The first year the execs got air conditioning, their average dropped 2-3 MPG. The peons complained so much, rather than give them AC, the county gave the execs a mileage allowance to use their own cars.

    jack vines
    Last edited by PackardV8; 11-09-2010, 02:25 PM.