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From the Archives #49 (1964 cabs Osterlund)

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  • From the Archives #49 (1964 cabs Osterlund)



    Details shown on the image.

    Richard Quinn
    Editor emeritus: Antique Studebaker Review
    Richard Quinn
    Editor emeritus: Antique Studebaker Review

  • #2
    Hi Dick,
    Volvo Hillman Borgward and Sunbeam service !! Things must have been tight in 64

    The front window has the neon Avanti sign with the prototype script. I have never seen it like that before except on the prototype Avanti that was used in a magazine article in 1962 sometime.

    Thanks for another history lesson.

    Regards
    Greg

    Greg Diffen
    Australian Stude nut living in Warwick, United Kingdom

    1933 St Regis Brougham Model 56 Dutch delivered
    1937 Dicator sedan. Australian Body by TJ Richards
    1939 Packard Seven Passenger monster UK delivered
    1939 Commander Sedan Australian Body by TJ Richards
    1939 Commander Swiss Cabriolet by Lagenthal
    1961 Hawk
    1963 Daytona Hardtop
    1988 Avanti Convertible
    Greg Diffen

    Editor Studebaker Owners Club UK magazine

    Australian Stude guy living in Warwick, United Kingdom

    1933 St Regis Brougham Model 56 delivered new in the Netherlands
    1937 Dictator sedan Australian Body by TJ Richards RHC
    1937 Packard Super 8 Limousine UK delivered RHC
    1939 Packard Super 8 Seven Passenger sedan monster UK delivered RHC
    1939 Commander Cabriolet by Lagenthal of Switzerland
    1963 Lark Daytona Hardtop
    1988 Avanti Convertible

    Comment


    • #3
      And another funny thing is the predident of the dealership is Floyd FORD.

      101st Airborne Div. 326 Engineers Ft Campbell Ky.

      Comment


      • #4
        So many to choose from if I could have the forth one from the right

        Tom

        sigpic

        Comment


        • #5
          Great picture!! May I use it in one of my two Chapter Newsletters?

          George.

          1957 Studebaker Champion 2 door. Staten Island, New York.
          1957 Studebaker Champion 2 door. Staten Island, New York.

          "Education is not the learning of facts, but the training of the mind to think." -Albert Einstein

          Comment


          • #6
            What a cool piece of history. I knew that Studebaker dealers often sold lesser known brands, but I don't remember one that was a Hillman dealer. Thanks for another great post.

            Joe Roberts
            '61 R1 Champ
            '65 Cruiser
            Editor of "The Down Easterner"
            Eastern North Carolina Chapter
            Joe Roberts
            '61 R1 Champ
            '65 Cruiser
            Eastern North Carolina Chapter

            Comment


            • #7
              Richard,

              Really nice dealer picture...
              Osterlund is a swedish name, so that's probably
              why he insists on having Volovo.

              Michael Bostedt
              Sweden

              Comment


              • #8
                quote:Originally posted by go-studebaker

                Hi Dick,
                Volvo Hillman Borgward and Sunbeam service !! Things must have been tight in 64

                The front window has the neon Avanti sign with the prototype script. I have never seen it like that before except on the prototype Avanti that was used in a magazine article in 1962 sometime.

                Thanks for another history lesson.

                Regards
                Greg

                Greg Diffen
                Australian Stude nut living in Warwick, United Kingdom

                1933 St Regis Brougham Model 56 Dutch delivered
                1937 Dicator sedan. Australian Body by TJ Richards
                1939 Packard Seven Passenger monster UK delivered
                1939 Commander Sedan Australian Body by TJ Richards
                1939 Commander Swiss Cabriolet by Lagenthal
                1961 Hawk
                1963 Daytona Hardtop
                1988 Avanti Convertible
                I believe it also says VW under the "V" in Volvo.

                KURTRUK
                (read it backwards)




                Nothing is politically right which is morally wrong. -A. Lincoln
                KURTRUK
                (read it backwards)




                Nothing is politically right which is morally wrong. -A. Lincoln

                Comment


                • #9
                  It's funny - I can't see "Studebaker" anywhere on the signs. Did they de-emphasize the brand once they moved to Canada?

                  --george

                  1963 Lark Daytona HT - 63V J8 175
                  53-54 C/Ks, 55 Speedsters, 63 Daytonas, Wagonaires Registries

                  1963 Lark Daytona HT - 63V J8 175
                  53-54 C/Ks, 55 Speedsters, 63 Daytonas, Wagonaires Registries
                  http://www.teamwetworks.com/stregs/

                  Comment


                  • #10

                    Did you catch the reflection of the ESSO sign?
                    Rog

                    '59 Lark VI Regal Hardtop
                    Smithtown,NY
                    Long Island Studebaker Club
                    '59 Lark VI Regal Hardtop
                    Smithtown,NY
                    Recording Secretary, Long Island Studebaker Club

                    Comment


                    • #11
                      I believe it was a company named Osterlund from somewhere on the east coast that purchased the Diamond Reo truck division from the financially troubled White Motor Corporation around 1980. Perhaps some relation to this Osterlund or perhaps they became so successful selling cars that they bought a truck manufacturer?

                      Update: White Motor Company sold the Diamond Reo division in 1971 which later went bankrupt 4 years later. It was then that Loyal Osterlund (a former Diamond Reo dealer of Harrisburg, PA) bought the rights and tooling for Diamond Reo trucks and began production in 1977 and later sold the company in 1995. As of yet, I have not found any connection between Loyal Osterlund and this Studebaker dealersip as I thought perhaps that he may have owned it.


                      A wild Red Hawk admiring it's reflection.
                      In the middle of Minnestudea
                      sigpic
                      In the middle of MinneSTUDEa.

                      Comment


                      • #12
                        Thanks for the history lesson Richard. This dealership would have been an interesting place to be employed with all that went on there.

                        See you in the future as I write about our past
                        sigpicSee you in the future as I write about our past

                        Comment


                        • #13
                          Thanks for the history lesson Richard. This dealership would have been an interesting place to be employed with all that went on there.

                          See you in the future as I write about our past
                          sigpicSee you in the future as I write about our past

                          Comment


                          • #14

                            This dealership just speaks of friendly service both in sales & service.I would like to go back in time to have a day there.
                            Thanks again Gary Olson

                            Comment


                            • #15
                              quote:Originally posted by JRoberts

                              What a cool piece of history. I knew that Studebaker dealers often sold lesser known brands, but I don't remember one that was a Hillman dealer./Cut/
                              I note that there is NO indication that they SOLD other makes, only SERVICED them. [:0]

                              On another note; interesting how the Studebaker factory note that would usually be attached to the back of the photo says:
                              "15 Studebaker test cabs"' [:0]

                              I would love to know how that worked! [:0]
                              Drive them, and beat them as only a cab driver can, for 3 months and bring us back the pieces for examination at the proving grounds?

                              Another awesome pic Richard, Thanks.

                              StudeRich
                              StudeRich
                              Second Generation Stude Driver,
                              Proud '54 Starliner Owner

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