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  • 57 Classic
    replied
    Bob, Great discussion. I finally found the records that I have from a Central Florida Packard dealer that dualed with Stude in 1955 and sold Packards until the end.
    One of the interesting items was a series of letters from Packard stating that he needed to have more than one competent salesman around in order to do perform at the level Packard would like. He shows a second salesman, but the turnover was high and Packard continued to complain. I have his ten day sales records and they do show what cars he sold, but I am not sure that all the used cars he took in are in the files. I will look and see if another Packard or two were actually traded in on a 57 or 58.

    B. Millette

    Leave a comment:


  • 57 Classic
    replied
    Bob, Great discussion. I finally found the records that I have from a Central Florida Packard dealer that dualed with Stude in 1955 and sold Packards until the end.
    One of the interesting items was a series of letters from Packard stating that he needed to have more than one competent salesman around in order to do perform at the level Packard would like. He shows a second salesman, but the turnover was high and Packard continued to complain. I have his ten day sales records and they do show what cars he sold, but I am not sure that all the used cars he took in are in the files. I will look and see if another Packard or two were actually traded in on a 57 or 58.

    B. Millette

    Leave a comment:


  • Retired
    replied
    Let me jump in on this old Post. I traded a '55 President State on a '57 Packard Clipper in the fall of '57. The Sales manager, Ken Perrona, for Gregg Motors, Joliet, Illinois told me that at a sales meeting in South Bend,that he and John Gregg were attending, the question was asked how many unsold '57 Packards would attending dealers take at a special price. The sales manager, said "Gregg Motors will take them all" Mr. Gregg, a cigar smoker darn near choked on his cigar.There may have been 20 plus units involved. The special price became a very special price for the lot.

    Leave a comment:


  • Retired
    replied
    Let me jump in on this old Post. I traded a '55 President State on a '57 Packard Clipper in the fall of '57. The Sales manager, Ken Perrona, for Gregg Motors, Joliet, Illinois told me that at a sales meeting in South Bend,that he and John Gregg were attending, the question was asked how many unsold '57 Packards would attending dealers take at a special price. The sales manager, said "Gregg Motors will take them all" Mr. Gregg, a cigar smoker darn near choked on his cigar.There may have been 20 plus units involved. The special price became a very special price for the lot.

    Leave a comment:


  • JBOYLE
    replied
    quote:Originally posted by BobPalma

    quote:Originally posted by studegary

    Bob, I am enough older than you that I remember several neighbors and friends that owned Packards in the '57-'58 time frame. I can only recall one case of a pre-SB Packard being traded in on a '57-'58 Packard. This was a man that bought a new car every four years. He traded his 1954 Packard in on a 1958 Packard Hawk. I was in the dealership in the Fall of 1961 when they were trying to get the guy to trade his '58 Packard Hawk in on a '62 Studebaker Hawk. He said that he wouldn't even consider it. He liked his Packard Hawk and didn't like the looks of the Gran Turismo Hawk. His Packard Hawk looked like new and he probably wouldn't have gotten much for it at that time. At that time, I could have purchased a slightly rougher, complete, one owner Packard Hawk from a wholesaler for $375. That Packard Hawk had been traded in at the local Chevrolet-Oldsmobile dealer, but I never checked out what was purchased. If the wholesaler would have sold it to me for $375, I assume that he paid $350, or less, for it. At the time, I had an excellent 1957 President Classic.

    Gary L.
    Wappinger, NY

    1959 DeLuxe pickup (restomod)
    This is good diet material, Gary. I'm so ill after reading this I've lost my appetite for going out to eat when my wife gets home from school! [:0]

    Don't forget: I've still got all the photos and correspondence from the then-current owner of one of the seven documented 1971 Hemi 'cuda convertibles, dated 1980-1981. He was offering it to me for $7,000 and it was a very nice, original car.

    Damn lot of money, it seemed like at the time! Besides, it was gold and an automatic; who would ever want one of those in that combination? [}]

    Thanks for sharing...I think! Off to have a side salad and a water. <G> BP
    63 Avanti R1 2788
    1914 Stutz Bearcat
    (George Barris replica)

    Washington State

    Leave a comment:


  • JBOYLE
    replied
    quote:Originally posted by BobPalma

    quote:Originally posted by studegary

    Bob, I am enough older than you that I remember several neighbors and friends that owned Packards in the '57-'58 time frame. I can only recall one case of a pre-SB Packard being traded in on a '57-'58 Packard. This was a man that bought a new car every four years. He traded his 1954 Packard in on a 1958 Packard Hawk. I was in the dealership in the Fall of 1961 when they were trying to get the guy to trade his '58 Packard Hawk in on a '62 Studebaker Hawk. He said that he wouldn't even consider it. He liked his Packard Hawk and didn't like the looks of the Gran Turismo Hawk. His Packard Hawk looked like new and he probably wouldn't have gotten much for it at that time. At that time, I could have purchased a slightly rougher, complete, one owner Packard Hawk from a wholesaler for $375. That Packard Hawk had been traded in at the local Chevrolet-Oldsmobile dealer, but I never checked out what was purchased. If the wholesaler would have sold it to me for $375, I assume that he paid $350, or less, for it. At the time, I had an excellent 1957 President Classic.

    Gary L.
    Wappinger, NY

    1959 DeLuxe pickup (restomod)
    This is good diet material, Gary. I'm so ill after reading this I've lost my appetite for going out to eat when my wife gets home from school! [:0]

    Don't forget: I've still got all the photos and correspondence from the then-current owner of one of the seven documented 1971 Hemi 'cuda convertibles, dated 1980-1981. He was offering it to me for $7,000 and it was a very nice, original car.

    Damn lot of money, it seemed like at the time! Besides, it was gold and an automatic; who would ever want one of those in that combination? [}]

    Thanks for sharing...I think! Off to have a side salad and a water. <G> BP
    63 Avanti R1 2788
    1914 Stutz Bearcat
    (George Barris replica)

    Washington State

    Leave a comment:


  • BobPalma
    replied
    quote:Originally posted by studegary

    Bob, I am enough older than you that I remember several neighbors and friends that owned Packards in the '57-'58 time frame. I can only recall one case of a pre-SB Packard being traded in on a '57-'58 Packard. This was a man that bought a new car every four years. He traded his 1954 Packard in on a 1958 Packard Hawk. I was in the dealership in the Fall of 1961 when they were trying to get the guy to trade his '58 Packard Hawk in on a '62 Studebaker Hawk. He said that he wouldn't even consider it. He liked his Packard Hawk and didn't like the looks of the Gran Turismo Hawk. His Packard Hawk looked like new and he probably wouldn't have gotten much for it at that time. At that time, I could have purchased a slightly rougher, complete, one owner Packard Hawk from a wholesaler for $375. That Packard Hawk had been traded in at the local Chevrolet-Oldsmobile dealer, but I never checked out what was purchased. If the wholesaler would have sold it to me for $375, I assume that he paid $350, or less, for it. At the time, I had an excellent 1957 President Classic.

    Gary L.
    Wappinger, NY

    1959 DeLuxe pickup (restomod)
    This is good diet material, Gary. I'm so ill after reading this I've lost my appetite for going out to eat when my wife gets home from school! [:0]

    Don't forget: I've still got all the photos and correspondence from the then-current owner of one of the seven documented 1971 Hemi 'cuda convertibles, dated 1980-1981. He was offering it to me for $7,000 and it was a very nice, original car.

    Damn lot of money, it seemed like at the time! Besides, it was gold and an automatic; who would ever want one of those in that combination? [}]

    Thanks for sharing...I think! Off to have a side salad and a water. <G> BP

    Leave a comment:


  • BobPalma
    replied
    quote:Originally posted by studegary

    Bob, I am enough older than you that I remember several neighbors and friends that owned Packards in the '57-'58 time frame. I can only recall one case of a pre-SB Packard being traded in on a '57-'58 Packard. This was a man that bought a new car every four years. He traded his 1954 Packard in on a 1958 Packard Hawk. I was in the dealership in the Fall of 1961 when they were trying to get the guy to trade his '58 Packard Hawk in on a '62 Studebaker Hawk. He said that he wouldn't even consider it. He liked his Packard Hawk and didn't like the looks of the Gran Turismo Hawk. His Packard Hawk looked like new and he probably wouldn't have gotten much for it at that time. At that time, I could have purchased a slightly rougher, complete, one owner Packard Hawk from a wholesaler for $375. That Packard Hawk had been traded in at the local Chevrolet-Oldsmobile dealer, but I never checked out what was purchased. If the wholesaler would have sold it to me for $375, I assume that he paid $350, or less, for it. At the time, I had an excellent 1957 President Classic.

    Gary L.
    Wappinger, NY

    1959 DeLuxe pickup (restomod)
    This is good diet material, Gary. I'm so ill after reading this I've lost my appetite for going out to eat when my wife gets home from school! [:0]

    Don't forget: I've still got all the photos and correspondence from the then-current owner of one of the seven documented 1971 Hemi 'cuda convertibles, dated 1980-1981. He was offering it to me for $7,000 and it was a very nice, original car.

    Damn lot of money, it seemed like at the time! Besides, it was gold and an automatic; who would ever want one of those in that combination? [}]

    Thanks for sharing...I think! Off to have a side salad and a water. <G> BP

    Leave a comment:


  • studegary
    replied
    Bob, I am enough older than you that I remember several neighbors and friends that owned Packards in the '57-'58 time frame. I can only recall one case of a pre-SB Packard being traded in on a '57-'58 Packard. This was a man that bought a new car every four years. He traded his 1954 Packard in on a 1958 Packard Hawk. I was in the dealership in the Fall of 1961 when they were trying to get the guy to trade his '58 Packard Hawk in on a '62 Studebaker Hawk. He said that he wouldn't even consider it. He liked his Packard Hawk and didn't like the looks of the Gran Turismo Hawk. His Packard Hawk looked like new and he probably wouldn't have gotten much for it at that time. At that time, I could have purchased a slightly rougher, complete, one owner Packard Hawk from a wholesaler for $375. That Packard Hawk had been traded in at the local Chevrolet-Oldsmobile dealer, but I never checked out what was purchased. If the wholesaler would have sold it to me for $375, I assume that he paid $350, or less, for it. At the time, I had an excellent 1957 President Classic.

    Gary L.
    Wappinger, NY

    1959 DeLuxe pickup (restomod)

    Leave a comment:


  • studegary
    replied
    Bob, I am enough older than you that I remember several neighbors and friends that owned Packards in the '57-'58 time frame. I can only recall one case of a pre-SB Packard being traded in on a '57-'58 Packard. This was a man that bought a new car every four years. He traded his 1954 Packard in on a 1958 Packard Hawk. I was in the dealership in the Fall of 1961 when they were trying to get the guy to trade his '58 Packard Hawk in on a '62 Studebaker Hawk. He said that he wouldn't even consider it. He liked his Packard Hawk and didn't like the looks of the Gran Turismo Hawk. His Packard Hawk looked like new and he probably wouldn't have gotten much for it at that time. At that time, I could have purchased a slightly rougher, complete, one owner Packard Hawk from a wholesaler for $375. That Packard Hawk had been traded in at the local Chevrolet-Oldsmobile dealer, but I never checked out what was purchased. If the wholesaler would have sold it to me for $375, I assume that he paid $350, or less, for it. At the time, I had an excellent 1957 President Classic.

    Gary L.
    Wappinger, NY

    1959 DeLuxe pickup (restomod)

    Leave a comment:


  • 56H-Y6
    replied
    Hi
    Your main question is one that has been on my mind for years. Although there was no data collected, and I have no first hand knowledge to add, here is my conjecture on the subject.

    The majority of South Bend Packard buyers traded in a 2-5 year old Land Cruisers, President State or Classic sedans. They were the largest group of satisfied and loyal customers that would accept the car as a viable extension of what they already had.
    Recall that all Studebaker dealers were awarded a Packard franchise with the '57 model year by the company in a effort to get greater market coverage.

    As for owners of Detroit Packard, owners of 2-5 year old Clippers, loyal to the marque and happy with their dealers, likely traded a Super, Custom or DeLuxe for a Town Sedan. This group would be a small percentage of all Clipper owners. Likely the others went to another medium-priced car such as Buick or Chrysler.

    And owners of Senior Detroit Packards: very, very few of those that bought a Packard new in '53-56 likely accepted the South Bend Packard. The most likely place they traded was at the Chrysler dealer for a new Imperials. Chrysler had a solid reputation for fine engineering and the Imperial for good build quality. Some percentage probably opted for Lincolns. The percentage that went for Cadillac I think was quite small, given they had shunned the marque up to that point, buying one would have had to be explained away to their colleagues.

    Thanks for posing such an interesting question.
    Steve

    Leave a comment:


  • 56H-Y6
    replied
    Hi
    Your main question is one that has been on my mind for years. Although there was no data collected, and I have no first hand knowledge to add, here is my conjecture on the subject.

    The majority of South Bend Packard buyers traded in a 2-5 year old Land Cruisers, President State or Classic sedans. They were the largest group of satisfied and loyal customers that would accept the car as a viable extension of what they already had.
    Recall that all Studebaker dealers were awarded a Packard franchise with the '57 model year by the company in a effort to get greater market coverage.

    As for owners of Detroit Packard, owners of 2-5 year old Clippers, loyal to the marque and happy with their dealers, likely traded a Super, Custom or DeLuxe for a Town Sedan. This group would be a small percentage of all Clipper owners. Likely the others went to another medium-priced car such as Buick or Chrysler.

    And owners of Senior Detroit Packards: very, very few of those that bought a Packard new in '53-56 likely accepted the South Bend Packard. The most likely place they traded was at the Chrysler dealer for a new Imperials. Chrysler had a solid reputation for fine engineering and the Imperial for good build quality. Some percentage probably opted for Lincolns. The percentage that went for Cadillac I think was quite small, given they had shunned the marque up to that point, buying one would have had to be explained away to their colleagues.

    Thanks for posing such an interesting question.
    Steve

    Leave a comment:


  • Bill Pressler
    replied
    Bob,

    While I can't answer your question specifically, I am aware of an owner of a new '55 Packard Clipper trading it in on a new '59 Lark wagon at the same dealership he bought the Packard at...Carl E. Filer Co. in Greenville, PA. The owner of both cars was Lloyd Lee, owner of the Atlantic station in town (really one of the best stations in town, with a dedicated and well-liked on-site mechanic for many years, Foster Heacock). Anyway, Lloyd has told me in person that he went out to pick the Lark up at South Bend in person and got a very nice tour of the plant.

    Also, my friend Ed Davies, who was employed at Mack Auto Sales in Akron, OH, for several years, said that while they had never sold Detroit Packards new, they had several '55 and '56 models on their used car lot which had been traded on new Larks. He said he remembered the Packards hanging around the used car lot for a long, long time...even nice-looking Packards.

    Bill Pressler
    Kent, OH

    Leave a comment:


  • Bill Pressler
    replied
    Bob,

    While I can't answer your question specifically, I am aware of an owner of a new '55 Packard Clipper trading it in on a new '59 Lark wagon at the same dealership he bought the Packard at...Carl E. Filer Co. in Greenville, PA. The owner of both cars was Lloyd Lee, owner of the Atlantic station in town (really one of the best stations in town, with a dedicated and well-liked on-site mechanic for many years, Foster Heacock). Anyway, Lloyd has told me in person that he went out to pick the Lark up at South Bend in person and got a very nice tour of the plant.

    Also, my friend Ed Davies, who was employed at Mack Auto Sales in Akron, OH, for several years, said that while they had never sold Detroit Packards new, they had several '55 and '56 models on their used car lot which had been traded on new Larks. He said he remembered the Packards hanging around the used car lot for a long, long time...even nice-looking Packards.

    Bill Pressler
    Kent, OH

    Leave a comment:


  • 5859
    replied
    It would make sense that it was a 59 Fury, starting in 59 they were available in the full spectrum of colors that other models were, but from 56-58 they were only monotone Buckskin beige

    Leave a comment:

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