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MT's 62 GT Hawk road test quote...

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  • #16
    My girlfriend really liked my Hawk!




    Leonard Shepherd, editor, The Commanding Leader, Central Virginia Chapter, http://centralvirginiachapter.org/

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    • #17
      My girlfriend really liked my Hawk!




      Leonard Shepherd, editor, The Commanding Leader, Central Virginia Chapter, http://centralvirginiachapter.org/

      Comment


      • #18
        quote:Originally posted by monomaniac
        Remember, the quote that started this post was from a MAGAZINE, not from Studebaker or their advertising department. It was the male writing the article who had the identity problem.
        Whoops...I missed that [B)]. OK, I take back that eariler post [:I].




        Dick Steinkamp
        Bellingham, WA

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        • #19
          quote:Originally posted by monomaniac
          Remember, the quote that started this post was from a MAGAZINE, not from Studebaker or their advertising department. It was the male writing the article who had the identity problem.
          Whoops...I missed that [B)]. OK, I take back that eariler post [:I].




          Dick Steinkamp
          Bellingham, WA

          Comment


          • #20
            Actually, I think Dick was only half wrong. I think that the Motor Trend review was parroting some of Stude's own advertising. I remember some black & white, single-page ads in MT, Car Life, etc that described the GT as a man's car: the full instrumentation of white and black gauges, the clean styling, the supercharged engine, the disc brakes, the four speed shifter falling readily to hand, etc, etc. Maybe somebody on the Forum has one of those magazines and can check . . .

            Skip Lackie
            Washington DC
            Skip Lackie

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            • #21
              Actually, I think Dick was only half wrong. I think that the Motor Trend review was parroting some of Stude's own advertising. I remember some black & white, single-page ads in MT, Car Life, etc that described the GT as a man's car: the full instrumentation of white and black gauges, the clean styling, the supercharged engine, the disc brakes, the four speed shifter falling readily to hand, etc, etc. Maybe somebody on the Forum has one of those magazines and can check . . .

              Skip Lackie
              Washington DC
              Skip Lackie

              Comment


              • #22
                Yes, I will agree that Studebaker became more male oriented in the 60s especially after Sherwood Egbert entered the scene. These ads are definitely macho, even the one with the women race drivers.







                Leonard Shepherd, editor, The Commanding Leader, Central Virginia Chapter, http://centralvirginiachapter.org/

                Comment


                • #23
                  Yes, I will agree that Studebaker became more male oriented in the 60s especially after Sherwood Egbert entered the scene. These ads are definitely macho, even the one with the women race drivers.







                  Leonard Shepherd, editor, The Commanding Leader, Central Virginia Chapter, http://centralvirginiachapter.org/

                  Comment


                  • #24
                    While not quite so obvious Motor Trend still had the same idea when they reviewed the new Super Hawk in June, '63. They close with the following paragraph:
                    But all in all, the Super Hawk proved to be a very satisfying car to drive on all points. We still rate it, personally, as being the last of the real he-man automobiles.

                    Tim K.
                    '64 R2 GT Hawk
                    Tim K.
                    \'64 R2 GT Hawk

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                    • #25
                      While not quite so obvious Motor Trend still had the same idea when they reviewed the new Super Hawk in June, '63. They close with the following paragraph:
                      But all in all, the Super Hawk proved to be a very satisfying car to drive on all points. We still rate it, personally, as being the last of the real he-man automobiles.

                      Tim K.
                      '64 R2 GT Hawk
                      Tim K.
                      \'64 R2 GT Hawk

                      Comment


                      • #26
                        I've noticed men will look but only women will say,"Nice car, can I have a ride?"

                        Brad Johnson
                        Pine Grove Mills, Pa.
                        33 Rockne 10
                        51 commander Starlight
                        53 Commander Starlight
                        Brad Johnson,
                        SDC since 1975, ASC since 1990
                        Pine Grove Mills, Pa.
                        '33 Rockne 10, '51 Commander Starlight. '53 Commander Starlight
                        '56 Sky Hawk in process

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                        • #27
                          I've noticed men will look but only women will say,"Nice car, can I have a ride?"

                          Brad Johnson
                          Pine Grove Mills, Pa.
                          33 Rockne 10
                          51 commander Starlight
                          53 Commander Starlight
                          Brad Johnson,
                          SDC since 1975, ASC since 1990
                          Pine Grove Mills, Pa.
                          '33 Rockne 10, '51 Commander Starlight. '53 Commander Starlight
                          '56 Sky Hawk in process

                          Comment


                          • #28
                            quote: I've noticed men will look but only women will say,"Nice car, can I have a ride?"
                            That's because men really want to drive the car, not just ride in it. That is the worst part of this hobby. You only get to drive the cars you own or maybe a friend's car. I would like to be Jay Leno's friend and get to drive his cars!

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                            • #29
                              quote: I've noticed men will look but only women will say,"Nice car, can I have a ride?"
                              That's because men really want to drive the car, not just ride in it. That is the worst part of this hobby. You only get to drive the cars you own or maybe a friend's car. I would like to be Jay Leno's friend and get to drive his cars!

                              Comment


                              • #30
                                Personally?
                                I think we ought to invite Paula Murphy to South Bend this summer and ask her[}]
                                (I'd love to see her there!)
                                Jeff[8D]


                                quote:Originally posted by tstclr

                                From the Feb '62 issue of Motor Trend regarding the "new" Gran Turismo Hawk (remember, this is a quote, not me saying this):
                                "While we racked up over a thousand miles behind the wheel of the GT and relished every minute of it, we don't think it's a car that the little lady will enjoy driving (our's didn't). But then that's what the right-hand seat is designed for. All she has to do is sit back in that big, comfortable bucket, relax, keep reasonably quiet, and be secure in the fact that THIS car was designed with her particular man in mind"
                                Later on they go on to say:
                                "This is one car that has been a real pleasure to drive and one that we think offers the man in the family something quite a bit different in family-pleasure type transportation. And make no mistake about it--the Hawk GT is strictly a man's car and S-P's new president, Sherwood H. Egbert, deserves at least one free round wherever real men congregate for having the guts to buck the frilly feminine-oriented thinking that has crept into American automotive styling during the last decade."
                                I better not let my wife see this or
                                [B)] !
                                I wonder what the writer would think of the Smart Car!


                                DEEPNHOCK at Gmail.com
                                Brooklet, Georgia
                                '37 Coupe Express (never ending project)
                                '37 Coupe Express Trailer (project)
                                '61 Hawk (project)
                                http://community.webshots.com/user/deepnhock

                                HTIH (Hope The Info Helps)

                                Jeff


                                Get your facts first, and then you can distort them as much as you please. Mark Twain



                                Note: SDC# 070190 (and earlier...)

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