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Was this the first version of Avanti - 1957 ?

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  • Was this the first version of Avanti - 1957 ?

    Maybe this has been discussed here previously !??, but I was surprised to see the Loewy designed concept car ( Based on BMW507) from November 1957 ( Car Life). The car seems to have a lot of the design of Avanti to me. Especially the rear window and doors, rear wheel well treatment etc. Very modern design for 1957.. or what do you think ?

    I scanned a few pics ( Loewy Dream Car 1957) here

    http://hotrods.pp.fi/Loewy%20Dream%2...0BMW%20507.jpg

    The article is here
    http://hotrods.pp.fi/

    Pekka

    President State Coupe 1955 and Golden Hawk 1958
    sigpic

    1960 Lark VIII Regal convertible - 1964 Daytona Wagonaire

  • #2
    Yes, I believe that this was one of the styling treatments that he
    played with before the Avanti, ones that had features pulled & added.

    http://www.theavanti.com/lancia_loraymo.htm

    http://www.theavanti.com/bmw_507.htm

    Tom

    '63 Avanti, zinc plated drilled & slotted 03 Mustang Cobra 13" front disc/98 GT rear brakes, 03 Cobra 17" wheels, GM alt, 97 Z28 leather seats, soon: 97 Z28 T-56 6-spd, Ported heads w/SST full flow valves, 'R3' 276 cam, Edelbrock AFB Carb, GM HEI distributor, 8.8mm plug wires
    '63 Avanti R1, '03 Mustang Cobra 13" front disc/98 GT rear brakes, 03 Cobra 17" wheels, GM alt, 97 Z28 leather seats, TKO 5-spd, Ported heads w/SST full flow valves.
    Check out my disc brake adapters to install 1994-2004 Mustang disc brakes on your Studebaker!!
    http://forum.studebakerdriversclub.c...bracket-update
    I have also written many TECH how to articles, do a search for my Forum name to find them

    Comment


    • #3
      Yes, I believe that this was one of the styling treatments that he
      played with before the Avanti, ones that had features pulled & added.

      http://www.theavanti.com/lancia_loraymo.htm

      http://www.theavanti.com/bmw_507.htm

      Tom

      '63 Avanti, zinc plated drilled & slotted 03 Mustang Cobra 13" front disc/98 GT rear brakes, 03 Cobra 17" wheels, GM alt, 97 Z28 leather seats, soon: 97 Z28 T-56 6-spd, Ported heads w/SST full flow valves, 'R3' 276 cam, Edelbrock AFB Carb, GM HEI distributor, 8.8mm plug wires
      '63 Avanti R1, '03 Mustang Cobra 13" front disc/98 GT rear brakes, 03 Cobra 17" wheels, GM alt, 97 Z28 leather seats, TKO 5-spd, Ported heads w/SST full flow valves.
      Check out my disc brake adapters to install 1994-2004 Mustang disc brakes on your Studebaker!!
      http://forum.studebakerdriversclub.c...bracket-update
      I have also written many TECH how to articles, do a search for my Forum name to find them

      Comment


      • #4
        It was a good thing that Loewy already had designed and built cars similar to the Avanti because here was the time line for Avanti development:

        February 1, 1961 - Sherwood Egbert took over the presidency of SP and then sold the board on the idea of producing a sports car.

        Late March 1961 - Loewy, Ebstein, Andrews and Kellogg locked themselves in Loewy's Palm Springs, CA home.

        Early April 1961, a little over two weeks later, a 1/8th scale model was approved by Egbert.

        April 27, 1961 - a full sized clay was finished.

        With this time line, there could be no time to come up with ideas. The idea had to have already been in Raymond Loewy's head.

        Leonard Shepherd, editor, The Commanding Leader, Central Virginia Chapter, http://centralvirginiachapter.org/

        Comment


        • #5
          It was a good thing that Loewy already had designed and built cars similar to the Avanti because here was the time line for Avanti development:

          February 1, 1961 - Sherwood Egbert took over the presidency of SP and then sold the board on the idea of producing a sports car.

          Late March 1961 - Loewy, Ebstein, Andrews and Kellogg locked themselves in Loewy's Palm Springs, CA home.

          Early April 1961, a little over two weeks later, a 1/8th scale model was approved by Egbert.

          April 27, 1961 - a full sized clay was finished.

          With this time line, there could be no time to come up with ideas. The idea had to have already been in Raymond Loewy's head.

          Leonard Shepherd, editor, The Commanding Leader, Central Virginia Chapter, http://centralvirginiachapter.org/

          Comment


          • #6
            That was in deed a very short time line. Thanks for the comments and the links.

            Pekka

            President State Coupe 1955 and Golden Hawk 1958
            sigpic

            1960 Lark VIII Regal convertible - 1964 Daytona Wagonaire

            Comment


            • #7
              That was in deed a very short time line. Thanks for the comments and the links.

              Pekka

              President State Coupe 1955 and Golden Hawk 1958
              sigpic

              1960 Lark VIII Regal convertible - 1964 Daytona Wagonaire

              Comment


              • #8
                I've seen that BMW in person at the Petersen Museum in LA. Don't know if it was on loan or is a permanent fixture there. When I saw it, it was featured in the main entrance of the museum. Fittingly, this was when I was there for the annual Los Angeles Chapter of SDC Winter Meet.
                You walk around it and see MANY cues for the Avanti-to-be.

                Miscreant adrift in
                the BerStuda Triangle


                1957 Transtar 1/2ton
                1960 Larkvertible V8
                1958 Provincial wagon
                1953 Commander coupe

                No deceptive flags to prove I'm patriotic - no biblical BS to impress - just ME and Studebakers - as it should be.

                Comment


                • #9
                  I've seen that BMW in person at the Petersen Museum in LA. Don't know if it was on loan or is a permanent fixture there. When I saw it, it was featured in the main entrance of the museum. Fittingly, this was when I was there for the annual Los Angeles Chapter of SDC Winter Meet.
                  You walk around it and see MANY cues for the Avanti-to-be.

                  Miscreant adrift in
                  the BerStuda Triangle


                  1957 Transtar 1/2ton
                  1960 Larkvertible V8
                  1958 Provincial wagon
                  1953 Commander coupe

                  No deceptive flags to prove I'm patriotic - no biblical BS to impress - just ME and Studebakers - as it should be.

                  Comment


                  • #10
                    I believe that the Avanti design was a combination of Loewy's custom cars and the two new hit designs of the time ('61 Continental and '61 Jaguar XKE). Of course, there were also packaging parameters of the Lark chassis and Studebaker required interior dimensions. I have had this position supported and agreed to in my discussions with two of the Avanti's designers.

                    Gary L.
                    Wappinger, NY

                    1959 DeLuxe pickup (restomod)
                    Gary L.
                    Wappinger, NY

                    SDC member since 1968
                    Studebaker enthusiast much longer

                    Comment


                    • #11
                      I believe that the Avanti design was a combination of Loewy's custom cars and the two new hit designs of the time ('61 Continental and '61 Jaguar XKE). Of course, there were also packaging parameters of the Lark chassis and Studebaker required interior dimensions. I have had this position supported and agreed to in my discussions with two of the Avanti's designers.

                      Gary L.
                      Wappinger, NY

                      1959 DeLuxe pickup (restomod)
                      Gary L.
                      Wappinger, NY

                      SDC member since 1968
                      Studebaker enthusiast much longer

                      Comment


                      • #12
                        quote: I believe that the Avanti design was a combination of Loewy's custom cars and the two new hit designs of the time ('61 Continental and '61 Jaguar XKE).
                        There certainly some evidence of 61 Continental design in the 62 GT Hawk. Of course that was done by Brooks Stevens, not Loewy.

                        Leonard Shepherd, editor, The Commanding Leader, Central Virginia Chapter, http://centralvirginiachapter.org/

                        Comment


                        • #13
                          quote: I believe that the Avanti design was a combination of Loewy's custom cars and the two new hit designs of the time ('61 Continental and '61 Jaguar XKE).
                          There certainly some evidence of 61 Continental design in the 62 GT Hawk. Of course that was done by Brooks Stevens, not Loewy.

                          Leonard Shepherd, editor, The Commanding Leader, Central Virginia Chapter, http://centralvirginiachapter.org/

                          Comment


                          • #14
                            [quote]Originally posted by PekkaP

                            Maybe this has been discussed here previously !??, but I was surprised to see the Loewy designed concept car ( Based on BMW507) from November 1957 ( Car Life). The car seems to have a lot of the design of Avanti to me. Especially the rear window and doors, rear wheel well treatment etc. Very modern design for 1957.. or what do you think ?

                            The October, 1975 issue of Car Classics has more of his customs cars when he was 'in between' years at Studebaker; from 1956 to 1961.









                            Craig

                            Comment


                            • #15
                              [quote]Originally posted by PekkaP

                              Maybe this has been discussed here previously !??, but I was surprised to see the Loewy designed concept car ( Based on BMW507) from November 1957 ( Car Life). The car seems to have a lot of the design of Avanti to me. Especially the rear window and doors, rear wheel well treatment etc. Very modern design for 1957.. or what do you think ?

                              The October, 1975 issue of Car Classics has more of his customs cars when he was 'in between' years at Studebaker; from 1956 to 1961.









                              Craig

                              Comment

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