The Common-Sense Car

[BobWaitz]

[Milaca]

That car wouldn't sell very well these days, too few persons have common sense!

[StudeRich]

Isn't THAT the Truth !

[Hallabutt]

Too many common sense cars coming from the Big Three. Studebaker just could not compete.

[Bordeaux Daytona]

There's a 1965 Studebaker Command Sense radio jingle here..... 24:43 Cruisin' 1965
https://youtu.be/lABypI-_oCs?t=1483
I bought this album on cassette as a teen and was surprised the Stude commercial was on there.
Pretty sure it's Hal Smith doing one of the voices

[8E45E]

In Canada, the line, "Canada's Own Car" was used in place of "The Common-Sense Car".

Craig

[JayBird]

The elimination of yearly styling updates was made a standard feature in 1966 so your investment and value is now protected forever!

[ddub]

It would be interesting to see the list of "30 extra value features."

[Milaca]

The elimination of yearly styling updates was made a standard feature in 1966 so your investment and value is now protected forever!

Very true, as Studebaker did not make a styling update for 1967.

[studegary]

I do not think that "common-sense" sells. There were only 19,435 of these 1965s built.

[Bob Andrews]

I think that in this case 'common sense' is a marketing department's spin on 'dowdy when compared to the competition- we don't waste your money on foolishness like attractive redesigns and segment leading chassis/powertrain improvements'.

"Progress is scary! We keep you safe from the future!" LOL

[8E45E]

I do not think that "common-sense" sells. There were only 19,435 of these 1965s built.

It didn't!

Bob Marcks, who is credited much for the 1966 design, related to us who attended the seminar at the International Meet in Glendale in 2010 stated that campaign, coupled with no visible styling changes, was one of Studebaker's marketing department's worst ideas ever. He had to convince management the 1966 models had to look 'different' and upgrade the interiors to appear more luxurious, which they did over previous models.

He designed post-1966 studies here: https://forum.studebakerdriversclub....ks-at-glendale

Craig

[pinehurstbob]

Seems to me, that back in the day, Volkswagen featured the fact that they only made changes to improve a car. They sure did not go out of business due to poor sales!.
Bob

[Dwight FitzSimons]

Today automakers keep the same styling for several years before a facelift, or a new generation. But, in the 1960's and prior buyers' expectation was that their new car would not look like last year's styling. That cost Studebaker, on lower production, relatively more than the big 3.

As to Volkswagen, they were an exception, not the rule.

[BobWaitz]

There's a 1965 Studebaker Command Sense radio jingle here..... 24:43 Cruisin' 1965
https://youtu.be/lABypI-_oCs?t=1483
I bought this album on cassette as a teen and was surprised the Stude commercial was on there.
Pretty sure it's Hal Smith doing one of the voices

I might have to snip a bit of that out and use it for the ring tone of my Studebaker friends...