Originally posted by Dwight FitzSimons
View Post
This policy continued post-war, and even stretched out to three or more year cycles. Note 1947-49, 1950-52 (noteworthy chassis changes between 1950 and 51) 1953-55, 1956-58, 1959-60, 1961-62 (1961 kind of a bastard most consider it a 1st gen car but it has upgrades that couple it with a 62), 1963 is again a vastly different car then the 62, but they look the same, and finally 1964-66. Then there is the CK car basically the same from 1956-61, and finally the GT. This is just a basic overview and specifics may be open for discussion, but here just to highlight basic company philosophy.
There is simply no way that an independent, like Studebaker, making less then 200,000 cars a year, could amortize the cost of regular model changes every year. This might be the case of beauty being only skin deep.
Bill
Comment