Here's a good survey!..
'Brand' most desired to be resurrected...
Studebaker: #11
Jeff[8D]
Way to go!
Source:
http://www.mediabistro.com/unbeige/b...ards_81229.asp
(copy)
Brand resurrection is a tough business, and 12% of respondents didn't select a defunct brand that they would bring back to life. Rounding out the top five responses were PanAm, Atari, TWA, and Cingular, while others mentioned still living brands, such as Tab and Howard Johnson (ouch!). Coming in at #11? Studebaker! Food for thought.
'Brand' most desired to be resurrected...
Studebaker: #11
Jeff[8D]
Way to go!
Source:
http://www.mediabistro.com/unbeige/b...ards_81229.asp
(copy)
Brand resurrection is a tough business, and 12% of respondents didn't select a defunct brand that they would bring back to life. Rounding out the top five responses were PanAm, Atari, TWA, and Cingular, while others mentioned still living brands, such as Tab and Howard Johnson (ouch!). Coming in at #11? Studebaker! Food for thought.
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