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Showroom Banners - what was the first and what was the last?

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  • Showroom Banners - what was the first and what was the last?

    Richard Quinn currently has a 1947 Banner shown below for sale on E-bay. I've never seen a Banner from that time period and it got me to wondering when Studebaker started using banners for their autos. I have some 1938 literature that shows banners that the dealer could order so they were readily available at least by 1938.
    Was the last Banner Studebaker the Bonneville Record Banner? I don't recall any 1965 or 1966 banners but perhaps Stu Chapman has a closet full of 1966 banners that never got used.


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    https://www.ebay.com/sch/studeq/m.ht...p2047675.l2562

  • #2
    The last year for the silk type banners was 1963. In 64 they used a heavy paper type. Therewere 5 different, see images below. I am not aware of anything that would be termed a "banner" in 1965-66. As for the first I am not sure, believe 1937.
    Click image for larger version

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    Richard Quinn
    Editor emeritus: Antique Studebaker Review

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    • #3
      Originally posted by Studebaker Wheel View Post
      I am not aware of anything that would be termed a "banner" in 1965-66.
      60 X 42 1966 paper showroom banner:

      Click image for larger version

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      1966 Daytona Sport Sedan - Richelieu Blue

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      • #4
        3 section 1966 cardboard showroom banner - looks like is was designed to join at the ends to be formed into a triangle and hung, with each section measuring 16 X 21:

        Click image for larger version

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        Last edited by allen04084; 05-20-2019, 12:25 PM.
        1966 Daytona Sport Sedan - Richelieu Blue

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        • #5
          Originally posted by allen04084 View Post
          3 section 1966 cardboard showroom banner - looks like is was designed to join at the ends to be be formed into a triangle and hung, with each section measuring 16 X 21:

          [ATTACH=CONFIG]81114[/ATTACH]
          I have those in the original shipping box along with ceiling danglers etc. Just didn't think they qualified as banners, but maybe so.
          Richard Quinn
          Editor emeritus: Antique Studebaker Review

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          • #6
            Very cool. Glad to see these are out there. I have the danglers as well.
            1966 Daytona Sport Sedan - Richelieu Blue

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            • #7
              You are right they technically aren't banners. Perhaps dealer promotional material is a better description.
              1966 Daytona Sport Sedan - Richelieu Blue

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              • #8
                I don't know about earlier banners, but here is a pic of one of the 3 cloth banners that were available in 1938. They also had paper that were similar.
                Click image for larger version

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                George Rohrbach

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