Studebaker Dealer book re 1952 Centennial.

[TWChamp]

That's a nice book that I haven't seen before. It would be a nice one to reproduce.

[HAWK64]

Is that essentially a premium spiral-bound, heavier covered edition of '100 Years on the Road'?

Craig

The 100 years on the road was done by Life magazine for general distribution to Studebaker employees, Dealers & the general public. Over 400,000 copies were printed & you still see them popping up on Ebay today

[8E45E]

Is that essentially a premium spiral-bound, heavier covered edition of '100 Years on the Road'?

Craig

[HAWK64]

This commenorative book was sent to each Dealer in 1952 to celebrate Studebaker's 100 years of business activity. I suspect its 20" by 16" size meant not many survived into collectors hands but the contents were worthy of the occasion.
An introduction by Chairman Harold Vance was followed by illustrations of magazines participating in the event, various brochures of the time plus illustrations of keepsakes that Studebaker made available through their Dealer network.