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1950 Studebaker Factory Publication?

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  • 1950 Studebaker Factory Publication?

    Here's a pamphlet I haven't seen before.
    How often were these printed, and who were they intended for? Thanks, Tom

    https://www.ebay.com/itm/282764142443?ul_noapp=true

  • #2
    Originally posted by TWChamp View Post
    Here's a pamphlet I haven't seen before.
    How often were these printed, and who were they intended for? Thanks, Tom

    https://www.ebay.com/itm/282764142443?ul_noapp=true
    Started in 1935. Continued thru 1953. Most were multi page in a 8 1/2 X 11" format. Last few issues (1953) were re-named Facts Digest and were in a Readers Digest format. Some quite extensive. For example the 1947 issue was 32 pages. Most featured comparison information with competitors. All contained lots of good information on both cars and trucks. Intended mostly for salesmen so not widely circulated to the general public ergo somewhat scarce. Believe my collection is complete thru 1953 (maybe 50 or so different). Have duplicates and also reprints available. Let me know if interested.

    Click image for larger version

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    Richard Quinn
    Editor emeritus: Antique Studebaker Review

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    • #3
      What did Tri Tower have to do with anything?
      Don Wilson, Centralia, WA

      40 Champion 4 door*
      50 Champion 2 door*
      53 Commander K Auto*
      53 Commander K overdrive*
      55 President Speedster
      62 GT 4Speed*
      63 Avanti R1*
      64 Champ 1/2 ton

      * Formerly owned

      Comment


      • #4
        Originally posted by ddub View Post
        What did Tri Tower have to do with anything?
        The three towers are labeled at the tops: Design, Engineering, Production. Sounds like something the advertising agency came up with.
        Skip Lackie

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        • #5
          Maybe there should have been a 4th tower, sales!
          Don Wilson, Centralia, WA

          40 Champion 4 door*
          50 Champion 2 door*
          53 Commander K Auto*
          53 Commander K overdrive*
          55 President Speedster
          62 GT 4Speed*
          63 Avanti R1*
          64 Champ 1/2 ton

          * Formerly owned

          Comment


          • #6
            OK, the booklet came in today's mail, and I just finished reading it. Near the end it states that the clock was standard on Commanders and Land Cruisers, but my 1950 Land Cruiser has the delete plate, and the 50 Land Cruiser I saw in French Lake Auto Parts also has the delete plate.
            What's up with that?
            Did the buyer request no clock and get a few dollars knocked off?

            Comment


            • #7
              Originally posted by ddub View Post
              Maybe there should have been a 4th tower, sales!
              And a fifth: bad business decisions.
              RadioRoy, specializing in AM/FM conversions with auxiliary inputs for iPod/satellite/CD player. In the old car radio business since 1985.

              17A-S2 - 50 Commander convertible
              10G-C1 - 51 Champion starlight coupe
              10G-Q4 - 51 Champion business coupe
              4H-K5 - 53 Commander starliner hardtop
              5H-D5 - 54 Commander Conestoga wagon
              56B-D4 - 56 Commander station wagon
              60V-L6 - 60 Lark convertible

              Comment


              • #8
                Originally posted by TWChamp View Post
                OK, the booklet came in today's mail, and I just finished reading it. Near the end it states that the clock was standard on Commanders and Land Cruisers, but my 1950 Land Cruiser has the delete plate, and the 50 Land Cruiser I saw in French Lake Auto Parts also has the delete plate.
                What's up with that?
                Did the buyer request no clock and get a few dollars knocked off?
                That might be a misprint. My 50 Commander convertible came without a clock.
                RadioRoy, specializing in AM/FM conversions with auxiliary inputs for iPod/satellite/CD player. In the old car radio business since 1985.

                17A-S2 - 50 Commander convertible
                10G-C1 - 51 Champion starlight coupe
                10G-Q4 - 51 Champion business coupe
                4H-K5 - 53 Commander starliner hardtop
                5H-D5 - 54 Commander Conestoga wagon
                56B-D4 - 56 Commander station wagon
                60V-L6 - 60 Lark convertible

                Comment


                • #9
                  Originally posted by RadioRoy View Post
                  That might be a misprint. My 50 Commander convertible came without a clock.
                  It must be bad information from the advertising department, because I know I saw it in print somewhere else also.

                  Comment


                  • #10
                    Originally posted by TWChamp View Post
                    OK, the booklet came in today's mail, and I just finished reading it. Near the end it states that the clock was standard on Commanders and Land Cruisers, but my 1950 Land Cruiser has the delete plate, and the 50 Land Cruiser I saw in French Lake Auto Parts also has the delete plate.
                    What's up with that?
                    Did the buyer request no clock and get a few dollars knocked off?
                    I do not have a 1950 brochure handy, but the 1948 an 1949 brochures state that a clock is standard on the Land Cruiser.
                    Gary L.
                    Wappinger, NY

                    SDC member since 1968
                    Studebaker enthusiast much longer

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