Raymond Loewy the subject of an article in The Atlantic magazine...

[Gunslinger]

Atlantic magazine has an article on the four letter word used by marketers to sell products...MAYA..."Most Advanced Yet Acceptable" which was coined by Raymond Loewy. While there's no mention of the Avanti in the article there is mention of his work for Studebaker...specifically the '53 "Loewy Coupe" though we all know while he gets credit it was a Bob Bourke design while working for Loewy. While not groundbreaking when it comes to RL history it does give the man credit for his influence on industrial design.

https://www.theatlantic.com/please-support-us/?next=https%3A%2F%2Fwww.theatlantic.com%2Fmagazine%2Farchive%2F2017%2F01%2Fwhat-makes-things-cool%2F508772%2F#seen

[BobPalma]

Atlantic magazine has an article on the four letter word used by marketers to sell products...MAYA..."Most Advanced Yet Acceptable" which was coined by Raymond Loewy. While there's no mention of the Avanti in the article there is mention of his work for Studebaker...specifically the '53 "Loewy Coupe" though we all know while he gets credit it was a Bob Bourke design while working for Loewy. While not groundbreaking when it comes to RL history it does give the man credit for his influence on industrial design.

https://www.theatlantic.com/please-support-us/?next=https%3A%2F%2Fwww.theatlantic.com%2Fmagazine%2Farchive%2F2017%2F01%2Fwhat-makes-things-cool%2F508772%2F#seen

That was a good read, Bruce; insightful.

You're right; the writer should have mentioned the 1953 Studebaker Starliner/Starlight twins by name. Few readers have any idea what a "Loewy Coupe" is, but would have more readily recognized it had it been identified as a 1953 Studebaker "Loewy coupe," or words to that effect.

It's a poor writer who confuses his readers, so that was a legitimate oversight on the writer's part, in my never-so-humble opinion about writing.

Nonetheless, that's a good article. Thanks for the link. BP