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View Full Version : Quiz - 1964 Challenger on The Price Is Right - What was the right price?



Studebaker Wheel
08-30-2016, 11:55 AM
On Friday, October 25, 1963 a Horizon Green Studebaker Challenger 4-door Six was the featured bid award on The Price is Right (ABC-TV). It was equipped as follows: Climatizer, undercoating, whitewall tires, front seat belts with the standard upholstery and standard transmission. What was the factory price FOB South Bend? Closest guess without going over the actual price will win the undying admiration of all his Studebaker friends!

greyben
08-30-2016, 11:59 AM
$1865.00 fob

Bill Pressler
08-30-2016, 12:01 PM
$2,145.00 FOB South Bend

8E45E
08-30-2016, 01:00 PM
http://forum.studebakerdriversclub.com/showthread.php?14328-1964-Challenger-on-Price-Is-Right-Your-guess

Craig

studegary
08-30-2016, 01:39 PM
$2168.00 fob

56Golden
08-30-2016, 01:56 PM
$2,198.95 F.O.B. South Bend IND.

Swifster
08-30-2016, 09:16 PM
$2143.00...

StudeRich
08-30-2016, 09:55 PM
My guess is $2,050.00 FOB South Bend, IN.

Jett289
08-30-2016, 11:30 PM
How about $2085.40.. ??

Studebaker Wheel
08-30-2016, 11:45 PM
Will post winner (and actual cost) around noon on Wed. Aug 31.

packard352
08-31-2016, 01:55 AM
I feel compelled to join in the fun and my uneducated suggestion is $1,997.49

Swiss-Goldenhawk
08-31-2016, 06:04 AM
Maybe $ 2188

Kurt
08-31-2016, 06:10 AM
My guess is $2150

clonelark
08-31-2016, 07:30 AM
$2066.08, just a close guess Dealers were much cheaper.

Son O Lark
08-31-2016, 08:11 AM
I'll take the under at $1,500.

mtgibby
08-31-2016, 09:43 AM
In true 'The Price is Right' tradition, since 56 Golden bid $2,198.95 F.O.B., I will bid $2,199.00 F.O.B.

Coupe Express
08-31-2016, 10:37 AM
$48 down and $48/month for 48 months

55s
08-31-2016, 11:23 AM
$2,124, final answer. I was thinking about $1,501 but that would just be mean.

Studebaker Wheel
08-31-2016, 12:13 PM
We have a winner. Swiss-Goldenhawk nailed it, exactly $2188. Was it a lucky guess or ? See sales dept bulletin below. Lots of others very close. Thanks for participating.

57910

Swiss-Goldenhawk
08-31-2016, 12:24 PM
Hello Richard

Thank you also for the interesting story. Well, I have to admit that this question was already asked once in 2008. That was an advantage, so maybe the real winner would be the one who was closest to the price without looking in older posts. :)

Rudy

Son O Lark
08-31-2016, 12:39 PM
$2,124, final answer. I was thinking about $1,501 but that would just be mean. Ha ,ha I love it. That's the way the game is played.

Studebaker Wheel
08-31-2016, 12:49 PM
Hello Richard

Thank you also for the interesting story. Well, I have to admit that this question was already asked once in 2008. That was an advantage, so maybe the real winner would be the one who was closest to the price without looking in older posts. :)

Rudy

Right on Rudy, suspected that you may have had a some luck with the "search" function and found it! In that case it looks like Gary wins at $2168, or $20 under the actual price.

greyben
08-31-2016, 01:15 PM
So. Who won the car in 1963?

Studebaker Wheel
08-31-2016, 01:27 PM
So. Who won the car in 1963?

I have no idea.

studegary
08-31-2016, 01:45 PM
My guess was based on information from two sources that I had handy without getting out of my seat. I had the 1964 base MSRP of $2040 and I had 1963 accessory prices. I figured that they would not change much for 1964, and if they did, they would go up. I was incorrect in that seat belts went down. The main part of my $20 error was undercoating. I thought that undercoating was standard unless deleted. So, instead of giving money back on deleting undercoating, the majority were just charged extra for it (without ordering it).

EDIT: I see for 1963, undercoating was optional on the base six cylinder sedan and compulsory on all other models , except the Avanti. Extrapolating this over to 1964, that would make undercoating optional on the six cylinder Challenger, the car in question.

gaboy
08-31-2016, 08:44 PM
I WAS THE ONE THAT PRESENTED THAT CAR TO THE LADY THAT WON IT!

Somewhere I have a "press" pic that was taken when I presented the keys. It was either in the Portland or Seattle Washington area as memory serves me. As well as I remember we only had a Cruiser in "zone inventory" at the time & that was the car given! Will look for the pic & post later.
I was the regional marketing manager just before Thanksgiving that "last year of production" & left that area & got back to my "home area" of Georgia before I had to return all air travel cards etc before closing.
Have wished many times that I had kept the "R1 Hawk" field car I was driving at the time, but was quite disgusted & left it in the Hilton parking garage in Portland & flew to Atlanta

BobPalma
08-31-2016, 09:15 PM
:) Thanks, Richard. I'm glad to know from that bulletin in your Post #19 that, "the illuminated rocker-type switches will give a lifetime of trouble-free operation." Nothing misleading or deceptive there because the expected / predicted length of the "lifetime" is not specified. I.e., we may assume that when they go bad, that's the end of their lifetime! :lol:

Gary: Undercoating was a delete option on all 1964 models except the Challenger Six 2-door; 64S-F2. Therein, it was optional at extra cost and had to be ordered so if the customer wanted the car so equipped. On all other models, you got it and were billed for it as an extra-cost option unless you specifically deleted it, as reflected on that billing in Richard's Post #19.

Since the show would have been seen in black & white, I wonder if Horizon Green was chosen because of how it would look in B&W. Just musing; I have no knowledge of that. Perhaps some expert in that area will opine. (We know, for example, that the Corvettes used in Route 66 were painted, I think it was, light blue for that reason. Of course, everyone thought those Corvettes were red, but they've confirmed they were not. ;)) :cool: BP

studegary
09-01-2016, 01:00 PM
:) Gary: Undercoating was a delete option on all 1964 models except the Challenger Six 2-door; 64S-F2. Therein, it was optional at extra cost and had to be ordered so if the customer wanted the car so equipped. On all other models, you got it and were billed for it as an extra-cost option unless you specifically deleted it, as reflected on that billing in Richard's Post #19.

[/B]

The car in question was a four door, not a "2-door". I think that the undercoating situation existed for all 64S-F2 trim level cars.

studegary
09-02-2016, 01:54 PM
I apologize to Bob for what turned out to be a failure for us to communicate.

I will point out that I edited my post #25 more than seven hours before Bob's post # 27.

sgriggs
09-03-2016, 07:30 AM
The Studebaker letter makes mention of an Avanti in connection to The Price Is Right. Was an Avanti a prize on the show?

Scott Griggs
Louisville, KY

Bill Pressler
09-07-2016, 12:05 PM
I WAS THE ONE THAT PRESENTED THAT CAR TO THE LADY THAT WON IT!

Somewhere I have a "press" pic that was taken when I presented the keys. It was either in the Portland or Seattle Washington area as memory serves me. As well as I remember we only had a Cruiser in "zone inventory" at the time & that was the car given! Will look for the pic & post later.
I was the regional marketing manager just before Thanksgiving that "last year of production" & left that area & got back to my "home area" of Georgia before I had to return all air travel cards etc before closing.
Have wished many times that I had kept the "R1 Hawk" field car I was driving at the time, but was quite disgusted & left it in the Hilton parking garage in Portland & flew to Atlanta

Louis, good to see you back on the forum! Hope you are doing OK. Great story! Did you ever sell your '64 Cruiser from a couple years back?