View Full Version : Studebaker marketing success

08-03-2016, 01:25 PM
Did Studebaker always use a marketing agency? Is there any indication that Studebaker did better with an agency or without one? I remember D'Arcy, but who who else did the company contract with? Were there ever conflicts of interest where the agency was doing ads for another car company at that same time as for Studebaker?

Was Loewy design only or did his group help with ads, too?