View Full Version : Studebaker Logo for 1961

07-13-2016, 10:21 AM
Which logo was Studebaker using in 1961? I have looked at all the 61 advertisements and brochures I can find and none of them have any of the normal lazy S logos I am familiar with. I did see a couple publications that had the S P positioned over a flattened out V shape. Was this the official corporate logo during the Studebaker - Packard years? If it is, does anyone have a nice image of that logo?


07-13-2016, 04:10 PM
I saw the same things you did. It appears the ads didn't start using the lazy S logo until the 63 models. In fact, I don't see the use of a corporate logo from 1959-62. In 58, they were using the Hawk logo extensively, but that seemed to disappear with the introduction of the Lark.

Perhaps Mr. Quinn or BP or someone else in-the-know will chime in with knowledge.

07-13-2016, 04:32 PM
The answer to that one is quite obvious, since from 1954 until 1962 they were NOT the Studebaker Corp. but the Studebaker Packard Corp. they were using the "S-P " over "V" Logo.

So it would follow in 1963 the Red, White and Blue Circle was added to the old lazy "S" used prior to 1954/'55.

The Beautiful Super Lark/Hawk '64 Grille Badge, is an excellent example of just how SHARP that '63/'64 Design actually was. :!:


Studebaker Wheel
07-13-2016, 08:01 PM
Yes, the S-P logo was the corporate logo in '61. Others used that model year shown on the image below.


07-14-2016, 12:40 PM
Thanks. As you can see in my avatar, I created one from a photo I found online.