A brief tribute to 1959-1963 Larks, the cars that should have saved Studebaker but lost their momentum against Corvair, Falcon and Valiant.
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1959-1963 Studebaker Larks
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The ad text from this era can be quite flowery. The copy writers indulged in a lot of whimsy that wouldn't fly today. Check out more of Studebaker's ads here: Classic Studebaker Advertising
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