South Bend Cubs reveal new logo with Studebaker ties

[Chris_Dresbach]

For anybody keeping track South Bend has a minor league baseball team literally across the street from Building 84. For years they were known as the "Silverhawks" as a tip of the hat to Studebaker. Their old logo was the Studebaker Hawk bird but with ball bats crossed at its feet. That logo was later changed to a cartoon style bird. The Silverhawks were a feeder team to the Arizona Diamondbacks.
This past year the Hawks cut ties with the Diamondbacks and are now an affiliation of the Chicago Cubs. As a result they changed their name to the "South Bend Cubs" (how original...) and today they unveiled their new logo which was modeled after the Studebaker Authorized Service signs.
Here's a link:

http://www.wndu.com/home/headlines/South-Bend-Cubs-unveil-official-new-logo-colors-and-home-jersey-284783371.html?device=phone&c=y

My personal feeling about the "South Bend Cubs" is mixed. Having grown up in South Bend which is in the Midwest I've always been a Cubs fan, but that's Chicago. This is South Bend and I think that our baseball team should at least have their own name. Oh well, at least they're attempting to keep Studebaker alive at the ball park; sort of.

[Tom Bredehoft]

Could be worse....

[57pack]

Very nice! Well done! Very retro, which I like.

[candbstudebakers]

I have been to the field in the past and bought a couple of the hats , green with a silver hawk , nice hat still have one here some where, things change as we all know , could be worse like the South Bend Honda's

[tjanowia]

Nice logo but sure don't see anything Studebaker in it.

[2R5]

Nice logo but sure don't see anything Studebaker in it.

That's kind of my feeling too !
Besides its a circle and those 3 short lines in the middle there isn't anything there that anyone would relate to Studebaker

[Commander Eddie]

In the report they stated the Studebaker connection was in the type font chosen. I see it.

[aarrggh]

eh . . . . . .

[John8E40]

I wouldn't be too worried, Des Moines also has a farm team Iowa Cubs, Des Moines was the beginnings of the Duesenberg Brothers and only a few of us locals remember and know where their building is. I was in South Bend and Auburn last month and amazed of what is no longer standing of the Studebaker buildings. Tippicanoe Place looks good as ever.

[sochocki]

If you look at the circular logo, the font is the same as on the 1950 bulletnose. That's the closest tie in with Studebaker.