Among my souvenirs #1 Salt and Pepper shaker (You will always get a fair shake!)

[Studebaker Wheel]

[showbizkid]

They should have done it around 1955 as a Studebaker-Packard promotion

[Studebaker Wheel]

They should have done it around 1955 as a Studebaker-Packard promotion

Often thought the same thing.

[ndynis]

Great idea Richard. I look forward to seeing more and thanks for sharing your collection with the rest of us.

[unclemiltie]

Dick, Have you ever thought about doing a display at a national meet??? I would expect your exhibit would draw a lot of traffic

[ATTACH=CONFIG]38655[/ATTACH][ATTACH=CONFIG]38656[/ATTACH] [ATTACH=CONFIG]38657[/ATTACH]

[2R5]

Look forward to seeing more of this

[jclary]

Neat stuff. You remind me of a conversation, between my wife and I, years ago. We were driving down the road, when I saw something (don't remember what), that I admired and blurted out that I wanted one of those.

With a rather sarcastic tone, she responded, "You want EVERYTHING!"

My reply..."No...just ONE of everything."

By golly, Richard, when it comes to Studebaker collectibles...I think you've done it.

[BobPalma]

Interesting, Dick. That is the first time I've ever seen The Common Sense Car theme assigned to the 1964 model year.

You are undoubtedly correct in your assumption that they would have been offered after January 1, 1964...and I would surmise much later than that, close to the end of the model year. BP

[Studebaker Wheel]

Interesting, Dick. That is the first time I've ever seen The Common Sense Car theme assigned to the 1964 model year.

You are undoubtedly correct in your assumption that they would have been offered after January 1, 1964...and I would surmise much later than that, close to the end of the model year. BP

I would concur. Until I found this item I thought '65 was the first year to use the "Common Sense" theme.

[BobPalma]

Hopefully, Stu Chapman will weigh in on this discussion as to exactly when The Common Sense Car theme was originally created and first used.

I remember him once saying it was all they thought they could come up with for 1965, since they had lost their glamour models of Avantis, Hawks, and even "Lark" convertibles and true 2-door hardtops. BP

[studegary]

I would concur. Until I found this item I thought '65 was the first year to use the "Common Sense" theme.

How about the 12 page brochure entitled: "Studebaker Is the Common-Sense Car"? It was put out by Studebaker in "South Bend", plus; "LITHO IN U.S.A.". It begins with: "Press Release, Dec. 9, 1963 ...Studebaker would depart from yearly styling changes to its cars. Two common-sense moves that changed a loss to a profit." There are other items, such as; "By staying with COMMON SENSE features...", "Our COMMON SENSE cars...", "That's why we call Studebaker the COMMON SENSE car." and six more times (Common Sense in upper case in the brochure). The brochure isn't dated. I believe that it came out around April 1964, still during 1964 production. I thought that this brochure came out late during the 1964 model year. Am I incorrect on that?

[8E45E]

In Canada, the "Common Sense Car" theme was often replaced with "Canada's Own Car" in much of the advertising.

Craig

[Studebaker Wheel]

How about the 12 page brochure entitled: "Studebaker Is the Common-Sense Car"? It was put out by Studebaker in "South Bend", plus; "LITHO IN U.S.A.". It begins with: "Press Release, Dec. 9, 1963 ...Studebaker would depart from yearly styling changes to its cars. Two common-sense moves that changed a loss to a profit." There are other items, such as; "By staying with COMMON SENSE features...", "Our COMMON SENSE cars...", "That's why we call Studebaker the COMMON SENSE car." and six more times (Common Sense in upper case in the brochure). The brochure isn't dated. I believe that it came out around April 1964, still during 1964 production. I thought that this brochure came out late during the 1964 model year. Am I incorrect on that?

Yes, I believe you are.