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64V-K7
12-11-2013, 01:54 AM
Was there really, ever such a name given out by the publicity department or is this just the writer's license...

Read..... http://www.studebaker-info.org/Dealers/AttleboroMotorSalesMA1953a.jpg

...down at the bottom..

avantilover
12-11-2013, 02:45 AM
Bob, I imagine there was confusion with the Ford Ranch Wagon, we would have heard of such a vehicle had we produced it.

64V-K7
12-11-2013, 02:53 AM
Yes John,
Understandably....

thx

DEEPNHOCK
12-11-2013, 05:28 AM
Anything is possible in the media

Found this Studebaker Ranch Wagon Ad... form 1872
http://cdnc.ucr.edu/cgi-bin/cdnc?a=d&d=SDU18720124.2.19.6#

And this 1953 Station wagon in a NY ad...
http://news.google.com/newspapers?nid=1917&dat=19540507&id=iQsuAAAAIBAJ&sjid=xYAFAAAAIBAJ&pg=3028,993750

8E45E
12-11-2013, 07:10 AM
I believe its "writer's licence". In those days, Ford had the majority of the station wagon market. The 2-door Ford wagon was called the 'Ranch Wagon' from 1952-on, and since the Conestoga was only available in a 2-door, some writers may have taken liberty to refer to any two door wagon as a 'ranch wagon'.

Craig

64V-K7
12-11-2013, 08:17 AM
Found this Studebaker Ranch Wagon Ad... form 1872
http://cdnc.ucr.edu/cgi-bin/cdnc?a=d&d=SDU18720124.2.19.6#


Yet another one to be listed! Thanks...

qsanford
12-11-2013, 09:40 AM
Does anyone have a photo of Attleboro Motor Sales? Sounds like it was quite the place.

Dick Steinkamp
12-11-2013, 10:19 AM
It must have been 1954 since Studebaker didn't offer a station wagon in 1953.

studegary
12-11-2013, 01:49 PM
It must have been 1954 since Studebaker didn't offer a station wagon in 1953.

They did offer a station wagon in 1953 (and earlier). It was the wood bodied truck chassis variety with the bodies made by a few companies, like Cantrell.

BShaw
12-11-2013, 02:01 PM
Anything is possible in the media

And this 1953 Station wagon in a NY ad...
http://news.google.com/newspapers?nid=1917&dat=19540507&id=iQsuAAAAIBAJ&sjid=xYAFAAAAIBAJ&pg=3028,993750

In the 1954 NY newspaper Jeff linked above I also saw this ad that included a 47 Studebaker STARLITE...showing that this popular misnomer dates as far back as as 1954.
http://i1078.photobucket.com/albums/w492/RushLakeBob/47Starlite.jpg~original (http://s1078.photobucket.com/user/RushLakeBob/media/47Starlite.jpg.html)

StudeRich
12-11-2013, 02:04 PM
I get a kick out of the last part of that AD that says: "the BIG Luxury Starliner Hardtop"!

No bigger than a Land Cruiser at least inside, if they had them over there in whatever Country or State that is.