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View Full Version : What was the most elaborate piece of literature ever issue by Studebaker? Maybe the '55 dealer book



Studebaker Wheel
11-30-2013, 06:43 PM
http://www.ebay.com/itm/310807056704

I guess my vote would have to go to the 1955 dealer album. This one now running on Ebay.

jimmijim8
11-30-2013, 06:49 PM
Does the 1964 Dealer showroom book compare somewhat? cheers jimmijim
http://www.ebay.com/itm/310807056704

I guess my vote would have to go to the 1955 dealer album. This one now running on Ebay.

Studebaker Wheel
11-30-2013, 07:20 PM
Does the 1964 Dealer showroom book compare somewhat? cheers jimmijim

Actually no comparison. The '64 book is nice but doesn't have any actual color chips or upholstery swatches. It also also has no interactive displays. The cover is nice but not the zippered imitation leather with pockets.

57pack
11-30-2013, 07:40 PM
I agree with you Richard!
Even includes the pickup truck line!
Love that zippered binder! Studebaker
spent some good time and money putting
that book together.
Wonder if it was the effort of a few people
or was it a committee effort?

Roscomacaw
11-30-2013, 08:35 PM
Richard, any recollection of where this particular one came from? Were there different editions for the early vs. the Ultra-Vista cars???

Studebaker Wheel
11-30-2013, 10:30 PM
Richard, any recollection of where this particular one came from? Were there different editions for the early vs. the Ultra-Vista cars???

Not really. I have had probably a dozen over the years. There were supplemental pages issued but no different editions.

jimmijim8
12-01-2013, 04:29 AM
Thanks. good to know. Years ago I had 2 big books for 1957 Desoto that were the showroom type with material swatches and paint sample cards. Put one on e bay and it brought 476.00. I let the buyer have the other one for 400 with free shipping. cheers jimmijim

56H-Y6
12-01-2013, 07:32 AM
Hi

That's quite a piece of literature, comparable to what luxury carmakers provided their dealers. It would be a wonderful piece to display with a '55 Speedster or Land Cruiser.

Although probably not as elaborate, the brouchure for the '26 Big Six LeBaron models has to be one of the rarest. I've only seen it as a reprint in Cars & Parts magazine forty years ago.

Steve

55s
12-01-2013, 08:19 AM
I have one. They are an incredible book, and I haven't seen anything like it either.

JDP
12-01-2013, 08:30 AM
I think the 30's truck "briefcase" was up there. It had a cab/chassis with all sorts of cargo beds inserts to attach. I'd bet it was used to call on farmers and commercial accounts.

BShaw
12-01-2013, 09:21 AM
The one Richard has on EBay looks fantastic! I was fortunate to have had one of these for a time, but it didn't have the binder or the truck pages. Still, it was so neat (and unique to me) I shot a video of mine. For those who have never seen the 1955 showroom album before (like me) you may find the video interesting (but the narrator boring). Anyway it may help show why Richard's example is much deserving of high bidding.

http://m.youtube.com/watch?v=WFW4hFy43Mw

unclemiltie
12-01-2013, 09:50 AM
The 55 dealer book is the best I have seen, I do not have a real 55 car, but having a copy of this dealer book can help make you feel like you have the real thing as you are looking through it. These are not easy to find much less having a zipper that still works. I expect this will bring at least $300 and might reach 500 depending on how bad the bidders want one.

SN-60
12-01-2013, 10:48 AM
The one Richard has on EBay looks fantastic! I was fortunate to have had one of these for a time, but it didn't have the binder or the truck pages. Still, it was so neat (and unique to me) I shot a video of mine. For those who have never seen the 1955 showroom album before (like me) you may find the video interesting (but the narrator boring). Anyway it may help show why Richard's example is much deserving of high bidding.

http://m.youtube.com/watch?v=WFW4hFy43Mw


Bob that was a very interesting video....You presented that '55 Studebaker dealer album quite well. I had never looked through one before....but I have now! Thanks again!!

studegary
12-01-2013, 12:17 PM
Hi

That's quite a piece of literature, comparable to what luxury carmakers provided their dealers. It would be a wonderful piece to display with a '55 Speedster or Land Cruiser.


Steve

No Land Cruiser for 1955. The President State Sedan replaced it. 1954 was the last use of the Land Cruiser name (not Cruiser alone).