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Calendar Year 1959 Production Figures, Cars, Trucks, and Canada - How Did Stude Do?

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  • Calendar Year 1959 Production Figures, Cars, Trucks, and Canada - How Did Stude Do?

    From the January 4th & January 11th 1960 issues of Automotive News, here are the Production (not sales) figures for Calendar year 1959.

    1959 Position
    Make
    1958 Position
    1
    1,350,919
    Ford (standard)
    985,153
    2
    2
    1,349,239
    Chev (standard)
    1,255,935
    1
    3
    401,403
    Rambler
    217,332
    7
    4
    393,713
    Plymouth
    367,296
    3
    5
    388,426
    Pontiac
    219,823
    6
    6
    366,046
    Olds
    310,795
    4
    7
    232,234
    Buick
    257,124
    5
    8
    192,291
    Dodge
    114,206
    10
    9
    156,572
    Mercury
    128,428
    8
    10
    153,811
    STUDEBAKER
    55,124
    11
    11
    139,462
    Cadillac
    125,501
    9
    12
    100,677
    Falcon
    13
    79,477
    Corvair
    14
    75,733
    Thunderbird
    53,407
    12
    15
    69,335
    Chrysler
    49.413
    13
    16
    41,275
    DeSoto
    36,556
    14
    17
    30,387
    Lincoln
    25,871
    16
    18
    29,677
    Edsel
    26,563
    15
    19
    20,969
    Imperial
    13,673
    17
    20
    19,782
    Valiant
    Packard
    1,745
    18
    5,590,428
    TOTAL
    4,244,045

    A few notes/thoughts

    • Stude, combined with Rambler, had nearly 10% of the market, the highest total for independents in postwar history (to date)




    1959 Position
    Make
    1959 Position
    1
    331,348
    Ford
    249,890
    2
    2
    326,102
    Chev.
    278,615
    1
    3
    143,199
    International
    81,213
    4
    4
    114,881
    Willys
    92,213
    3
    5
    75,881
    GMC
    61,768
    5
    6
    71,680
    Dodge
    58,668
    6
    7
    20,018
    White
    17,403
    7
    8
    17,027
    Mack
    14,308
    8
    9
    10,779
    STUDEBAKER
    10,563
    9
    10
    5,359
    Diamond T
    6,017
    10
    11
    4,325
    Other makes
    4,163
    11
    12
    3,539
    Divco
    2,827
    12
    1,123,668
    TOTAL
    870,762

    Make
    1
    69,578
    Chev
    73,382
    1
    2
    57,129
    Pontiac
    55,768
    2
    3
    54,018
    Ford
    54,196
    3
    4
    33,251
    Meteor
    26,543
    4
    5
    19,617
    Dodge
    20,505
    5
    6
    16,400
    Plymouth
    19,134
    6
    7
    14,295
    Olds
    15,399
    7
    8
    9,187
    Buick
    14,163
    8
    9
    8,320
    STUDEBAKER
    4,514
    10
    10
    5,864
    Mercury
    5,427
    9
    11
    5,414
    Chrysler
    3,452
    11
    12
    4,979
    Monarch
    810
    14
    13
    1,610
    Edsel
    2,291
    12
    14
    1,187
    DeSoto
    1,040
    13
    300,849
    TOTAL
    296,624
    As with the previous charts, keep in mind these are CALENDAR year 1959 production figures.
    Eric DeRosa


    \'63 R2 Lark
    \'60 Lark Convertible

  • #2
    That is almost triple for Studebaker production. Since this is calendar year and not model year, the 1958 figure includes a lot of 1959 Larks. Just imagine what the model year numbers for 1958 versus 1959 would be. [I just looked up the Studebaker numbers for all car production by model year - 1958: 53,830 and 1959: 138,886.] It surprises me that Studebaker outproduced Cadillac.
    Gary L.
    Wappinger, NY

    SDC member since 1968
    Studebaker enthusiast much longer

    Comment


    • #3
      Those 810 Monarchs produced in calendar year 1958 would have all been 1959 models. Monarch was discontinued for 1958 as the Edsel Citataion and Corsair would have directly competed pricewise with it. Like in the US, the Edsel failed to meet expectations, and the 1959 numbers show how much more popular the Monarch was over the Edsel.

      Craig

      Comment


      • #4
        For 1959, Stude was offering a truck with ten-year old chassis and cab designs, freshened up only by a new grille introduced two years earlier. They also were losing the engine displacement race in their bigger trucks, and tried to compensate by making the 289 standard equipment V8 in all trucks except the Scotman (and those with a 6, of course). It didn't help much -- over half the 1959 4E-model trucks sold were Scotman (Scotsmen?).
        Skip Lackie

        Comment


        • #5
          What really jumped out at me in the truck figures was the Willys production numbers. Maybe they were combining the station wagons in their total.

          Comment


          • #6
            Originally posted by lark55 View Post
            What really jumped out at me in the truck figures was the Willys production numbers. Maybe they were combining the station wagons in their total.
            I to am surprised by the amount of Willys sold, as they sold nearly as many units as International Harvester despite IH having continually updated its products and now offering V8 engines in its pickups whereas Willlys Jeeps, pickups and wagons were mosty unchanged since the late 1940's as far as I know and didnt offer a V8. Must have been high demand for 4-wheel drive at this time.
            sigpic
            In the middle of MinneSTUDEa.

            Comment

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