At the mid-point of the 1959 calendar year, Studebaker sure had a lot of optimistic news to share:
Yet, despite this good news, there were already some dark clouds. Take a look at the following article, out of the August 17th, 1959 edition of Automotive News. Keep in mind this was written a few months before the Detroit big three would release their own compacts.
No Pattern for Compacts In Rambler, Lark Sales.
Just released registration figures for June show Rambler accounting for 6.22% of all new titling during the month. This represents an all time high for Rambler as well as a record for the year.
Lark, however, accounted for only 2.08% of June new car registrations.
th in registrations for the month of June. (all information in this post if from the 8/17/1959 edition of Automotive News)
Thoughts?
- Their market share increased from only 0.88% to 2.22% for the first six months
- In sales per dealer, their ranking increased from 15th place all the way up to 9th, the biggest improvement in the industry.
Yet, despite this good news, there were already some dark clouds. Take a look at the following article, out of the August 17th, 1959 edition of Automotive News. Keep in mind this was written a few months before the Detroit big three would release their own compacts.
No Pattern for Compacts In Rambler, Lark Sales.
Just released registration figures for June show Rambler accounting for 6.22% of all new titling during the month. This represents an all time high for Rambler as well as a record for the year.
Lark, however, accounted for only 2.08% of June new car registrations.
th in registrations for the month of June. (all information in this post if from the 8/17/1959 edition of Automotive News)
Thoughts?
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